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AIA Cambodia helps increase awareness of breast cancer by coming on board as sponsor of Singapore Medical Centre conference

Paris Hailwood

AIA (Cambodia) Life Insurance Plc recently came on board as a sponsor of a one-time breast cancer awareness conference organized by the Singapore Medical Center Cambodia (SGMC) and the American Chamber of Commerce in Cambodia – Women’s Committee.

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AIA Cambodia’s sponsorship of the half-day event was part of its commitment to help Cambodians live healthier, longer and better lives. It also aligns with the insurer’s annual Fit for Hope breast cancer awareness campaign, which includes free educational sessions, breast cancer screenings and affordable health protection plans.

Timed to coincide with International Breast Cancer Awareness month, the conference focused on “Truths and Myths” and featured SGMC doctors and nurses sharing their expertise. It aimed to educate participants on the importance of monthly breast self-examinations and means to detect signs and symptoms.

The conference also gave five women complementary consultation sessions with breast cancer specialist Dr Jess Hu Shulin.

In her talk, Dr Shulin said that breast cancer, while placing middle-aged and older women at high risk, was not a gender-based issue. She pointed out the impact the disease has on a diverse range of ages, genders and ethnicities, and the importance of detecting differences in the body and seeking prompt medical attention.

“Last year alone, breast cancer was the 18th leading cause of death in Cambodia,” she said. “One of the biggest deterrences for women being diagnosed with the disease is not only access but fear of a biopsy. However, this can take only around 15 minutes, and in most cases, is a relatively painless procedure.”

She added that simple awareness and screening did not necessarily mean a positive diagnosis, and this information could help women take appropriate action regarding their health and reduce any unnecessary fear.

With early detection, patients have greater chances of a full recovery, but self-examinations and access to screening and healthcare are essential components. Meanwhile, AIA Cambodia, SGMC and the American Chamber of Commerce in Cambodia – Women’s Committee will play their part to highlight the disease and increase nationwide awareness.

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