Cambodia Investment Review
On 21 August 2026, Smart Axiata, Cambodia’s prominent telco and integrated ICT solutions provider, and OPPO Cambodia, a world-renowned smartphone brand, signed a Memorandum of Understanding (MoU) to establish a strategic partnership built around a simple and rewarding customer journey: every customer who purchases an OPPO smartphone receives a free Smart 5G-ready SIM that are compatible with 5G data packages.
Beyond device bundling, the two companies will collaborate on joint marketing initiatives, co-branded retail materials, and customer-focused activations to strengthen both brands’ presence nationwide while delivering greater value and a better experience for customers.
This MoU further strengthens the long-standing relationship between Smart Axiata and OPPO Cambodia. Prior to the signing, both companies had already worked together on several initiatives, including the launch of the OPPO Experience Zone at Smart Shop Monivong and the introduction of device-bundling offers that pair OPPO smartphones with Smart connectivity offering.
“5G has been introduced to Cambodia earlier this year. We knew that access to a 5G device was just as important as the network itself, and not every phone on the market is 5G-ready. Our partnership with OPPO closes that gap by giving customers a 5G-ready smartphone and a 5G SIM together in one affordable package. It is a simple, practical way to help more Cambodians experience the full benefits of 5G,” said Ritesh Kumar Singh, Chief Executive Officer of Smart Axiata.
“What makes this partnership so convenient is simple: every OPPO dealer is also a Smart dealer. Buy your new OPPO phone, activate your Smart 5G SIM at the same counter, and you’re set up before you even leave the store. Bringing OPPO’s devices and Smart’s network together like this means customers don’t have to make two trips to get connected,” said Mr. Nick, Chief Executive Officer of OPPO Cambodia.
As part of the partnership, Smart-trained promoters have been deployed across top 10 selected OPPO dealer stores in Phnom Penh and Kandal Province to facilitate and serves customers on SIM activation, share information on Smart’s products and services and other activities within the OPPO stored.
Through this partnership, Smart Axiata continues to expand 5G connectivity, widen coverage, and grow Cambodia’s digital ecosystem, guided by a shared vision of simplifying everyday experiences and delivering more seamless connectivity for customers across Cambodia.
About Smart
Smart Axiata, a subsidiary of Axiata Group Berhad (Malaysia), is a digital telecommunications and ICT solutions provider delivering expansive 5G connectivity and integrated digital services across Cambodia, serving nearly 8 million subscribers. As a comprehensive mobile and technology brand, Smart is advancing Cambodia’s digital future by driving productivity, enriching digital lifestyles, and enabling inclusive economic participation — while embedding sustainability into its strategy through responsible network expansion, digital inclusion initiatives, operational excellence, and continuous innovation.
Backed by Axiata Group Berhad, one of Southeast Asia’s foremost telecommunications groups and partially owned by a sovereign wealth fund, Smart operates with robust governance standards, international best practices, and a long-term value creation mindset. This strong foundation reinforces its commitment to responsible growth and meaningful impact, contributing to Cambodia’s digital advancement, social progress, and sustainable economic development.
About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone — “Smiley Face” — in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also offers its users the ColorOS operating system and internet services. OPPO has a footprint in more than 90 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
