Cambodia Investment Review

Panasonic supports the Japanese Film Festival 2023 in Cambodia

Panasonic supports the Japanese Film Festival 2023 in Cambodia

Cambodia Investment Review

The 9th Japanese Film Festival (JFF) 2023 organized by the Japan Foundation Phnom Penh Laison office, brings together the essence of Japanese cinema to the Cambodian community.

JFF has been held every year since 2016 to promote Japanese Films in 10 ASEAN countries including Australia. Like the previous years, the JFF 2023 in Cambodia features films portraying various aspects of Japanese life, society, and culture by providing a good opportunity for the Cambodian audience to familiarize themselves with Japan and its people.

The festival, symbolizing the deepening ties between the two nations, is a blend of cinematic art and cultural exchange. Panasonic’s involvement in the festival is part of its broader commitment to societal contribution and community engagement in Cambodia. This initiative aligns seamlessly with Panasonic’s global ethos of enriching lives and contributing to the social welfare of the communities they serve.

Cultural Enrichment and Community Engagement

Bong nanoeX engaging with kids at the Cinema premises.

Adding to the excitement, Panasonic has introduced its popular local mascot, Bong nanoeX, to the Cambodian audience. The friendly figure which represents nanoeX technology will be present at various venues, including Aeon Phnom Penh, Aeon Sen Sok, and Aeon Mean Chey to interact with the audiences.

The presence of Bong nanoeX and Panasonic representatives will enable the general public to learn more about the market leading features and benefits of the nanoeX technology as well as connect with families and children, offering an interactive experience that includes gifts and Nojima vouchers to purchase Panasonic appliances.

Nileshika Wijenaike, the Head of Digital and Marketing Communications of Panasonic Cambodia, reflected on this collaboration: “We have been supporting the Japanese Film Festival in Cambodia for two consecutive years. We believe that cinema is a powerful medium that transcends cultural barriers, and we are thrilled to be a part of this incredible journey of storytelling and cultural exchange, especially in a year we celebrate the 70th Anniversary of Friendship between Japan and Cambodia .”

The festival invites all Cambodian film lovers to immerse themselves in a diverse array of Japanese films, free of charge. This gesture aims to create an inclusive environment for Cambodians to explore the rich and varied narratives of Japanese cinema, fostering a deeper understanding and appreciation of Japan’s cultural fabric.

Testament To the Shared Commitment of Both Nations

Group Photo taken during the felicitation ceremony of the 9th Japanese Film Festival held at Aeon Mall -Phnom Penh.

The festival is being co-sponsored by the Embassy of Japan in Cambodia, the Cambodia-Japan Cooperation Center, and the Ministry of Culture and Fine Arts in Cambodia, a testament to the shared commitment of both nations to promote cultural exchange and understanding through the arts.

This year’s festival is not just a celebration of cinematic achievements but a bridge connecting the hearts and minds of people from Japan and Cambodia. As the festival unfolds, it stands as a vibrant testament to the enduring friendship and cultural affinity between the two countries, a relationship that has flourished over seven decades and continues to grow stronger with each passing year.

Japanese Film Festival is scheduled to run from October 20, 2023, to February 11, 2024. The festival will be hosted across multiple cities in Cambodia, including Siem Reap, Phnom Penh, Battambang, Kampong Cham, and Sihanoukville ensuring a broad reach to audiences across the nation.

Follow the Japan Film Festival Facebook page for more information.

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