Cambodia Investment Review
Gold Zone Media has announced a strategic partnership with Grab Cambodia while launching Cambodia’s first comprehensive out-of-home (OOH) advertising industry report, as the company seeks to modernize and professionalize the Kingdom’s transit advertising sector.
The announcements were made during the “Turning The Page” event, held in collaboration with Grab Cambodia and the National University of Management, bringing together industry, technology and academic partners to support the future development of Cambodia’s media landscape.
Bringing Structure to Transit Advertising
While advertising on tuk-tuks and other vehicles has existed in Cambodia for years, Gold Zone Media’s latest initiative aims to introduce a more standardized, technology-enabled approach to the sector.
Through its partnership with Grab Cambodia, the company will roll out the City Mobility Lightbox, an illuminated advertising format installed on Grab-operated rickshaws to provide brands with consistent visibility across key urban routes and daily commuter journeys.
The deployment forms part of a broader strategy to build a scalable transit media network, with plans to expand the number of advertising units and introduce digital formats such as rear-window LED displays to enhance campaign flexibility and measurement.
Supporting Drivers and Advertisers
In addition to creating new advertising opportunities for businesses, the initiative is designed to generate supplementary income for Grab driver-partners by allowing them to participate in the media network.
Rowell Santiago, Head of Commercial & Partnership at Grab Cambodia, said the collaboration extends the value of the company’s mobility platform beyond transportation while creating benefits for brands and drivers alike.
Jason Shen, Co-Founder and CEO of Gold Zone Media, said the partnership reflects the company’s commitment to delivering sustainable value for advertisers, driver-partners and the broader community while advancing Cambodia’s out-of-home advertising industry.
Cambodia’s First OOH Industry Report
Alongside the partnership announcement, Gold Zone Media and the National University of Management unveiled the Cambodia Out-of-Home Advertising Industry Report 2025, described as the country’s first comprehensive study dedicated to the OOH advertising sector.
The report examines market trends, audience behaviour, advertising effectiveness, regulatory considerations and growth opportunities, with the objective of improving transparency and supporting more informed media investment decisions.
According to Gold Zone Media, the publication is intended to serve as a benchmark for advertisers, agencies and industry stakeholders while encouraging higher standards and long-term development across Cambodia’s advertising ecosystem.
Kean San, President of the Cambodia Association of Media Advertising Agencies (CAMAA), said initiatives that combine innovation with market intelligence can strengthen transparency, support better decision-making and contribute to the continued growth of the sector.
Looking Ahead
As Cambodia’s urban mobility networks and digital infrastructure continue to evolve, Gold Zone Media said it plans to work with technology providers, academic institutions and industry partners to develop data-driven advertising solutions that offer measurable value for brands while contributing to the modernization of the country’s media industry.
The combination of structured transit advertising formats and industry research marks a step toward creating a more organized and accountable out-of-home advertising market as businesses seek new ways to engage consumers across Cambodia’s rapidly growing cities.
