Cambodia Investment Review
Smart Axiata announced a strategic partnership with AirAsia Cambodia to enhance travel and connectivity experiences for inbound and outbound travelers, supporting Cambodia’s ambition to become a more accessible and digitally connected tourism destination.
Bringing together two brands with a shared mission of lowering barriers. With AirAsia’s vision “Now everyone can fly” and Smart’s commitment “We Connect. We make lives better;” the partnership aims to seamlessly integrate connectivity into the travel journey and improve how visitors experience Cambodia.
Cambodia continues to prioritize the development of its tourism sector through strengthening accessibility and elevating the overall visitor. In response, Smart and AirAsia Cambodia are collaborating to support Cambodia’s tourism ambitions by integrating connectivity into the travel experience, helping ensure that visitors can enjoy a more seamless, convenient, and digitally enabled journey from the moment they arrive.
Smart’s continuously expanding network
“AirAsia’s reach, paired with Smart’s continuously expanding network will enable travelers to experience Cambodia in a more connected and convenient way,” said Nam Vissoth, CEO of AirAsia Cambodia.
“Cambodia is on a compelling trajectory, and connectivity is at the heart of it. A traveler who arrives connected from the moment they land, becomes an ambassador for Cambodia. And with Smart’s network behind every arrival, that ambition becomes a reality,” he continued.
This is supported by an integrated co-branded campaign that combines digital engagement, promotional activities, and customer rewards to enhance the overall travel experience across both physical and digital touchpoints.
“This partnership with AirAsia goes beyond convenience. It is about redefining how Cambodia is experienced in a digital-first world, powered by Smart’s robust network and seamless connectivity. When travelers arrive connected, they explore with confidence, share their journeys more widely. In many ways, every connected traveler becomes a powerful ambassador for Cambodia,” said Ritesh Kumar Singh, CEO of Smart Axiata.
Wherever travelers go in Cambodia, they remain seamlessly connected
Smart has been steadily strengthening its network infrastructure across the country to support this growing demand, with over 4,400 network sites by end of 2025 and the recent deployment of 748 5G base stations across 21 provinces in 2026. As part of strategic support for increasing access to high-quality connection Smart is putting extra focus on key tourism and economic centers such as Phnom Penh, Siem Reap, and Preah Sihanouk. This ongoing expansion ensures high-speed, reliable connectivity in the places that matter most to travelers, from airports and city centers to heritage sites and coastal destinations.
“Connectivity is no longer a service; it is an experience enabler,” added Ritesh Kumar Singh. “At Smart, we are continuously investing to ensure that wherever travelers go in Cambodia, they remain seamlessly connected. This is central to our role in supporting Cambodia’s digital economy, tourism growth, and global competitiveness.”
This partnership reflects a shared ambition to position Cambodia as a connected, accessible, and digitally progressive destination, where technology enhances every stage of the travel journey.
By combining aviation accessibility with advanced digital infrastructure, Smart Axiata and AirAsia Cambodia are helping to redefine how the world experiences Cambodia: more connected, more inclusive, and more digitally empowered than ever before.
