Cambodia Investment Review
With over 20 years of business knowledge, know-how and expertise in Asia, Influential BrandsĀ® is widely recognised as the catalyst of growth that celebrates the āChampions of Excellenceā and fosters knowledge exchange among top companies in Asia. The company is headquartered in Singapore.
Mr Jorge Rodriguez, Managing Director of Influential BrandsĀ® said, āWe are delighted to recognize business excellence and resilience showed by Cambodia companies during this uncertain business climate. The past years have not been easy, but I believe this also presents companies an opportune time to strengthen and pivot their businesses. Through our extensive global and regional network, we believe Cambodia companies will benefit by exchanging and networking with the best in class.ā
Transforming and Adapting To Face The New Digital World
In such a year where businesses are transforming and adapting to face the new digital world, Influential BrandsĀ® seeks to recognise brands that have been able to innovate and stay relevant to consumers, employees and stakeholders in general.
Read More: Cambodia Leadership Review 2024: 50 International Voices Shaping the Business Landscape
On 9th October 2024 at the Novotel Phnom Penh BKK 1, Influential Brands (ASIA) met more than 40 Senior Executives showcasing its purpose, goals and commitment to celebrate business excellence in Asia.Ā The event was supported by PR and Communications partner, TWPR.
Influential BrandsĀ®ā Partner in Cambodia, Mr Borathai Bun said, āOur goal is to bring Cambodian Brands to the forefront of Asia. We believe that Cambodia’s untapped potential can resonate with audiences across the region, creating opportunities for growth, collaboration, and cultural exchange.ā
Based on the theme of Leadership, Branding, and Employee Engagement, which are fundamental to any business, the five award categories are as follows:
Award | Criteria |
Top Influential Brands | Leading Brands preferred by consumers |
Outstanding Brands | Brands with excellent branding practices |
Top Employers | High employee engagement and culture |
Top CEOs | Leadership and Management |
Outstanding Leaders | Business Transformation and Innovation |
Each Category Award follows a specific Criteria based on quantitative and qualitative data analysis.
The Top Brand and Outstanding Brand Award, the brands must have a positive perception in the eyes of consumers / shoppers. The common thread among the Top Brands are their emphasis on innovation, consistency in promise delivery and many faithful years of serving market needs. Such efforts are valued by consumers and are in turn reflected in the market sentiment.
The Top Employer Award, the employers must have a positive perception in the eyes of their very own employees. Some parameters include meaningful employee engagement, strong company culture, and relevant HR practices in the digital age.
Every year, more than 25,000 consumers / shoppers and more than 50,000 employees are surveyed across Asia.
B2B and B2C Sectors to Join Influential Brands Asia
Mr Jorge Rodriguez, Managing Director of Influential BrandsĀ® said, āWe welcome companies in both B2B and B2C sectors to join Influential Brands Asia. Our members are some of the most reputable companies from Asia including Asian companies such as AirAsia, ThaiBev, Central Group, Chow Tai Fook, UOB, CapitaLand, Frasers Hospitality, Changi Airport, Gardens by the Bay, Bangkok Bank, Grab, Shopee and global companies such as Coca Cola, Estee Lauder, Shiseido, Pernod Ricard, Simmons, Sephora among others. Through collaborations with such a diverse pool of the Best in Business, we take pride in supporting them establish a successful business that generates value and is recognized for their significance and excellence.ā
Preliminary insights from the survey also suggest the COVID-19 pandemic has played a role in shaping consumer decisions. When asked about what matters most when one makes purchases, āvalue for moneyā(56%) comes in first, followed by ālasting qualityā (13%) and then ālower priceā (10%) among other factors. Compared to the past year results, there has been a significant increase in the percentage of consumers who chose these options. āBrandā and āConvenienceā are also important considerations relative to āwarrantiesā, āserviceā and āsafetyā.
Winners of the respective awards will be announced in December 2024 and the official award recognition will happen in March 2025 in both Singapore and Thailand.