Cambodia Investment Review
Dara Ventures, the Innovation, Distribution and Retail startup affiliate of OCIC Group has signed a new partnership with Norbreeze Group and Norbreeze Collective Asia from Singapore and Vietnam, to continue building a portfolio of international brands including PANDORA and BERING Timepieces.
The partnership includes an extension agreement of the exclusive distribution of the Pandora and Bering brands in Cambodia, in force since 2018.
Read more: Pandora’s Winter Sale 2022 has kicked off!!
Dara Ventures continues to grow these leading international affordable jewelry and affordable watch brands in the retail market in Cambodia. The quality of this partnership has allowed, among other things, an opportunity for Cambodian people to have an access to quality watch of the brand that redefines time with its love for classic minimalist detail, pure elegance and the sleekest durability.
Captured the hearts of young, urban professionals
For the last 5 years, Dara Ventures has also enabled young active generation to afford the international sought-after Jewelry. Pandora has captured the hearts of young, urban professionals due to its ever-changing yet timeless design that are filled with love and meaning. Pandora and Bering are always among the top of the mind brands when it comes to gifts for the beloved ones.
Mr. Thierry Tea, CEO of Dara Ventures said: “The team managing the brands in Cambodia has been able to navigate through the downturn of the economy during pandemic and sustain its momentum. This demonstrates the stickiness and affection of the brands and their product lines, very much sought after by the modern young population in Phnom Penh. After operating 7 retail stores, the company is targeting to develop more entertainment, lifestyle, wellness, sustainable, ethical retail and distribution segments in the Cambodian market.”
Optimistic in the long-term outlook of Cambodia
In 2020, 2021 and 2022, the overall retail market in Cambodia has been severely hit by the pandemic, with some brands closing or being acquired. The physical retail market has been heavily challenged by the online sellers on social media. Mr. Thierry Tea is optimistic in the long-term outlook of Cambodia, considering that Cambodian consumers are more and more looking at lifestyle and purchasing power is increasing. The key is the omni channel.
“There is no more online business on one hand and physical brick and mortar business on the other hand. Most retail businesses have to shift into an omni channel that includes digital interactions and physical on-site customer experience with human touch.” he explains.
Established about 40 years ago, Pandora is the second largest jewelry brand in with over 2,700 stores the world. It has come out from the pandemic stronger than ever, with 27,000 employees worldwide and renowned collections that are attracting more young generation especially in Asia Pacific.
Established about 40 years ago, Pandora is the second largest jewelry brand in with over 2,700 stores the world. It has come out from the pandemic stronger than ever, with 27,000 employees worldwide and renowned collections that are attracting more young generation especially in Asia Pacific.
Pandora address:
- The Olympia Mall (010 733 882)
- AEON Mall 1 (010 733 880)
- AEON Mall 2 (010 733 881)
- Exchange Square (010 733 884)
About Bering
Founded in 2008, with more than 7,500 distributors worldwide and a selection of over 1,000 products, Bering is a brand that redefines time with its love for classic minimalist detail, pure elegance and the sleekest durability.
Bering address:
- Olympia Mall (010 733 882)
- AEON Mall 1 (010 733 880)
- AEON Mall 2 (010 733 881)
