Cambodia Investment Review
The Peak, Cambodia’s premier luxury retail destination managed by Bluebell (Cambodia), has announced the signing of a lease agreement with CHICHA San Chen, a Taiwanese tea boutique, known for its modernity in its sleek, open-kitchen design with advanced machinery, while staying true to traditional Taiwanese tea practices.
The lease signing ceremony was held on March 16th, 2023, to celebrate the partnership between The Peak and CHICHA San Chen. Mr. Pierre Balsan, Managing Director of WB Bluebell (Cambodia), and Mr. Pagna Luy, Managing Director of Access Glory International Co., Ltd, were in attendance to sign the deal and seal their commitment.
CHICHA San Chen is known for its sleek, open-kitchen design with advanced machinery, where customers can experience the art and taste of authentic bubble tea-making. The brand has been awarded the top accolade for superior taste and quality by the International Taste Institute. The addition of CHICHA San Chen to The Peak’s luxury retail offering marks a significant moment in Cambodia’s retail sector’s history, making luxury goods more accessible to Cambodian consumers.
A must have for ‘The Peak’
Originating from Taiwan, CHICHA San Chen was founded in 1998 with a mission to make high-quality, freshly brewed teas accessible to discerning tea drinkers. The bubble tea at CHICHA San Chen is handcrafted by Taiwanese tea masters with over 20 years of experience, using toasted tea leaves from Taiwan.
Mr. Pagna Luy stated that, “Like a tea brand in an art gallery, we want our Cambodian friends to not only taste tea but also feel the charm of the tearoom.” Mr. Pierre Balsan, Managing Director of WB Bluebell (Cambodia), added that the brand is considered one of the leading tea brands and was a must-have for The Peak.
The Peak aims to provide a local shopping, eating, and drinking experience for Cambodian consumers. The addition of CHICHA San Chen to its prestigious floor is a crucial step in introducing a new era of luxury retail to the country. The Peak will continue to bring high-quality brands to its prestigious floor, cementing its position as the ultimate luxury retail destination in Phnom Penh.
All-encompassing shopping experience
The Peak is a 55-storey integrated development that features an office tower, two luxury residential towers with 1,014 apartment units, and Cambodia’s first Shangri-La Hotel. The retail destination has already signed leading international brands such as Brooks Brothers, Aigner, Clarks, Paul & Shark, and OWNDAYS and it plans to bring more globally renowned brands to the city.
With this partnership, customers can now look forward to experiencing the art and taste of authentic bubble tea-making at The Peak, creating a unique and all-encompassing shopping experience. The fragrance of tea brewed on the spot, blended with the latest in luxury trends and high-end products, will leave a lasting impression on customers.
The Peak and CHICHA San Chen’s partnership represents an exciting chapter in Cambodia’s retail history, bringing together luxury retail and authentic Taiwanese tea practices, creating a delightful experience for customers.
