Cambodia Investment Review
Japan’s top eyewear brand, OWNDAYS, has signed a lease to open a new store at The Peak, Cambodia’s largest luxury retail destination. The company is seeking to expand its global market presence and has selected The Peak to establish itself as a leading optical wear brand in the Cambodian market.
The lease-signing ceremony took place at The Peak’s VIP Lounge on March 13, 2023. The event was attended by Pierre Balsan, the managing director of WB Bluebell (Cambodia), and Chitipat Bunlai, the Assistant General Manager of OWNDAYS Singapore Pte Ltd, who officially sealed the partnership.
Speaking about the partnership, Pierre Balsan said, “OWNDAYS is our first optical shop in The Peak. We could only select OWNDAYS given its remarkable reputation around Asia.”
The Peak’s prestigious list of luxury brands
The addition of OWNDAYS to The Peak’s prestigious list of luxury brands is another step towards the retail destination’s aim to become the top choice for shoppers in Phnom Penh. Bluebell Cambodia manages The Peak and is committed to bringing globally renowned brands to Cambodia.
OWNDAYS is known for its stylish and functional eyewear that appeals to a wide range of customers. The company constantly innovates and enhances its systems and services, making it the go-to brand for eyewear. The new store at The Peak will offer Cambodian customers the opportunity to enjoy high-quality eyewear in their local area.
Bluebell Cambodia recognizes the growing and aspiring middle class as the core of its business model. Many Cambodian consumers travel overseas to buy similar products, and The Peak aims to provide a local shopping experience for them.
The Peak – luxury retail offerings
The Peak is a 55-storey integrated development that features an office tower, two luxury residential towers with 1,014 apartment units, and Cambodia’s first Shangri-La Hotel. The retail destination has already signed leading international brands such as Brooks Brothers, Aigner, Clarks, and Paul & Shark, and it plans to bring more globally renowned brands to the city.
The addition of OWNDAYS to The Peak’s luxury retail offering marks a significant moment in Cambodia’s retail sector’s history. It is a crucial step in introducing a new era of luxury retail to the country, making luxury goods more accessible to Cambodian consumers. The Peak will continue to bring high-quality brands to its prestigious floor, cementing its position as the ultimate luxury retail destination in Phnom Penh.
