Cambodia’s Premium Wellness Sector Phnom Penh’s premier provider of beverages and cigars solidifies its partnership with Japan’s top alkaline mineral water, setting a new standard for quality, vitality, and refined hydration.
The Liquor and Cigar Boutique, a curated boutique specializing in premium beverages and fine cigars in Phnom Penh, hosted an exclusive event on 26 July 2026 at Raffles Hotel Le Royal Phnom Penh to solidify its position as the exclusive distributor of ONSENSUI99, Japan’s leading natural alkaline water.
A key highlight of the evening was the official premiere of the ONSENSUI99 TV commercial, showcasing the brand’s unique Japanese heritage, natural purity, and wellness positioning to invited guests and industry stakeholders.
Delivering a high-value hydration experience shaped by geological time and Japanese craftsmanship, ONSENSUI99 stands apart from artificially processed waters. The brand is defined by five core pillars of natural excellence:
- Unique Origin: Drawn from volcanic springs 750 meters underground in Kagoshima, Japan, the water is naturally filtered through ancient rock to ensure exceptional purity.
- Naturally Alkaline: Boasts an ideal, naturally occurring pH of 9.9, offering gentle alkalinity that supports the body’s natural balance.
- Ultra-Soft Texture: With a remarkably low hardness of just 1.7 mg/L, it provides a silky-smooth drinking experience unmatched by ordinary bottled waters.
- Health and Wellness: Perfect for daily hydration, it actively promotes digestion and enhances overall vitality.
- Versatility in Taste: The water’s profile is never compromised, delivering a refreshing experience whether enjoyed chilled, warm, or at room temperature.
“ONSENSUI99 is more than bottled water; it is an authentic Japanese wellness experience born from the natural blessing of Sakurajima,” said Shigenori Kotabe, Director of New Business Development, SOC
Corporation (Japan). “We are proud to partner exclusively with The Liquor and Cigar Boutique to provide a premium hydration choice for consumers and professional venues that prioritize pristine quality and professional-grade brand experiences.”
Strategic Expansion into Premium Wellness Available in 500ml and 2L, ONSENSUI99 is expanding its footprint across specialized, high-value environments. Driven by The Liquor and Cigar Boutique’s market expertise, the brand is targeting hospitality venues, fitness centers, and residential spaces to serve as an essential companion for individuals seeking peak vitality and elevated everyday wellness.
ONSENSUI99 — Born from nature, perfected by time.
About ONSENSUI99 Manufactured by SOC Corporation, ONSENSUI99 is a premium natural alkaline mineral water sourced from a 750-meter-deep underground hot spring in Tarumizu City, Kagoshima, Japan. It is recognized globally for its pure, additive-free quality, remarkable pH of 9.9, and ultra-soft profile.
About The Liquor and Cigar Boutique The Liquor and Cigar Boutique is a premier retail destination in Phnom Penh specializing in an exceptional selection of premium liquors and fine cigars. The boutique is the exclusive distributor of ONSENSUI99 water in Cambodia, proudly offering it alongside a prestigious portfolio of Japanese whiskies that includes Cowboy, Asakura, Kujira, Shinobu, and Shin.
