Cambodia Investment Review
Royal Group’s marketing, data and artificial intelligence company, engageX, has signed an exclusive partnership with iQIYI International to become the streaming platform’s sole subscription reseller in Cambodia, expanding the group’s digital entertainment ecosystem and strengthening its consumer-focused digital services strategy.
The agreement brings one of Asia’s leading streaming platforms to the Cambodian market while combining Royal Group’s telecommunications, digital marketing, AI and consumer platforms to distribute premium entertainment content.
The partnership forms part of Royal Group’s broader ambition to build an integrated digital ecosystem spanning telecommunications, banking, media, hospitality, retail, property, transportation and digital services. Collectively, the group’s businesses reach more than 10 million Cambodian consumers.
As Royal Group’s Marketing, Data and AI company, engageX said it will leverage this ecosystem to help international digital brands expand their presence in Cambodia through customer engagement, digital distribution and data-driven marketing.
Exclusive Subscription Offering
Under the agreement, Cambodian consumers will be able to subscribe to iQIYI International Standard VIP through engageX, with plans starting from US$1.99 per week or US$3.99 per month.
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As part of the launch, cellcard customers will receive sponsored mobile data packages, including 1GB of data with the weekly subscription and 3GB of data over three days with the monthly subscription.
The company also announced that customers who register for an engageX account will soon receive a voucher providing up to seven days of complimentary access to iQIYI International Standard VIP through Royal Group’s digital rewards platform, kukupon. Additional promotional offers are expected to be announced at a later date.
Expanding Cambodia’s Digital Entertainment Sector
Beyond subscription services, engageX said the partnership aims to support the development of Cambodia’s creative economy by providing greater opportunities for local filmmakers, artists and content creators to reach regional and international audiences through platforms such as iQIYI International.
The service will also leverage cellcard’s mobile network, allowing customers to stream high-definition content while at home or travelling across major destinations including Phnom Penh, Siem Reap and Sihanoukville.
Oknha Kith Sula, Chairman of engageX, said the agreement represents a broader investment in Cambodia’s digital economy.
“This partnership is about much more than streaming. It marks another important step in building Cambodia’s digital entertainment ecosystem. Through engageX, Royal Group combines AI, data, digital marketing, telecommunications, media and one of Cambodia’s leading consumer ecosystems to help global digital brands grow in Cambodia. At the same time, we want to create new opportunities for Cambodian artists, storytellers and content creators to reach regional and global audiences through platforms such as iQIYI International.”
Yap Kok Leong, Chief Executive Officer of Royal Group’s Digital, Communication and Technology Division, said combining premium entertainment with high-speed connectivity would enhance the customer experience.
“Great content deserves a great network. Together with iQIYI International, engageX is bringing world-class Asian entertainment to our customers over cellcard 5G experience. Whether at home or travelling seamlessly between Phnom Penh, Siem Reap and Sihanoukville, customers can enjoy uninterrupted HD streaming anytime, anywhere. This is Digital Life. Connected.”
