Cambodia Investment Review

Cellcard Demonstrates Resilience & Strategic Adaptability In Q3 2024

Cellcard Demonstrates Resilience & Strategic Adaptability In Q3 2024

Cambodia Investment Review

CAMGSM PLC, commercially known as Cellcard, Cambodia’s only homegrown telecommunications operator, today announced its financial results for the third quarter of 2024. Despite a dynamic market, the company has shown remarkable resilience and strategic adaptability, achieving significant milestones and positioning itself for future growth.

Cellcard’s strategic initiatives have yielded encouraging results, including its expansion into the home internet market and innovative marketing campaigns. Total assets have reached KHR2,727 billion, reflecting ongoing investments in network infrastructure and a commitment to expanding footprint and services. Shareholder equity has also grown by    7 % to KHR1,183 billion, underscoring the company’s financial stability and strength.

Adapt To New Industry Regulations & Practices

While revenue experienced a slight adjustment this quarter, this strategic repositioning allows Cellcard to adapt to new industry regulations & practices and evolving market dynamics, strengthening long-term sustainability and enhancing its competitive edge.

Read More: Cellcard To Showcase Innovation and Growth Strategy At Telecoms World Asia 2024

In recent months, Cellcard has focused on delivering exceptional value to its customers through network enhancements, expanded digital services, and superior customer experience.

A prime example is launching a flagship Customer Experience Center in the historic Royal Railway building. This state-of-the-art center blends tradition with cutting-edge technology to redefine customer service in Cambodia. Cellcard continues to drive exceptional customer experiences in the flagship store in the heart of the CBD, which is also the locale of numerous real estate projects that will drive increased office, retail, and residential occupancy in the surrounding area.

The company was proud to showcase the inaugural launch of the new iPhone16 and other Apple products in a space designed specifically for comfort and ease of product discovery within an Iconic space. A bright and airy hall leverages a historic landmark. It offers opportunities to serve new and existing customers with Wing Bank services, refreshments from Coffee Hub, and ticketing for Royal Railway while introducing Cellcard products and services.

Digital Services To Meet Its Customers’ Evolving Needs

Cellcard continuously invests in network enhancements and expands its digital services to meet its customers’ evolving needs. This commitment to innovation ensures that customers have access to the latest technology and a superior mobile experience. While maintaining the same price points as other operators, Cellcard tends to be perceived as a premium brand due to its outstanding customer experience. This demonstrates the company’s dedication to providing high value, affordably.

Cellcard’s commitment to customer-centricity was recently recognized by Frost & Sullivan with the “2024 Cambodia’s Customer Value Leadership Award.” This award highlights how Cellcard goes above and beyond to exceed customer expectations.

Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development.  Frost & Sullivan presents the “Customer Leadership Award” to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers, focusing on improving the return on the investment that customers make in its services or products. The award recognizes the company’s unique focus on augmenting the value that its customers receive beyond simply good customer service, leading to improved customer retention and customer base expansion.

Transparency, Accountability, & Sustainable Business Practices

Furthermore, Cellcard’s dedication to ethical business practices and the growth of Cambodia’s securities sector was recognized at the Cambodia Stock Market Exhibition 2024 on October 26th, where the company received the Best Corporate Governance Award 2024 and the Most Profitable Stock Award. These awards demonstrate Cellcard’s commitment to transparency, accountability, and sustainable business practices.

“We are incredibly proud of our team’s dedication to providing an exceptional customer experience,” said Simon Perkins, CEO of the ICT Division of the Royal Group of Companies. “Our strategic initiatives, including our focus on home internet services and innovative marketing campaigns, are all driven by our desire to meet the evolving needs of our customers. We are committed to exceeding their expectations and contributing to Cambodia’s digital transformation journey.”

Cellcard remains dedicated to delivering exceptional value to its customers, employees, and shareholders, playing a vital role in Cambodia’s digital transformation.

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