Cambodia investment Review
HEINEKEN Cambodia and CIR Media recently held a media appreciation lunch to celebrate HEINEKEN’s notable achievements in 2024, underscoring the brand’s long-standing impact on Cambodia’s economic and social landscape. The event, which brought together industry leaders, media representatives, and CIR Media’s founder, Harrison White, highlighted HEINEKEN’s key milestones over its 30 years in the Kingdom.
HEINEKEN’s Economic Contribution: A $438 Million Boost to Cambodia’s GDP
HEINEKEN Cambodia’s economic footprint was a key highlight, with the brand’s operations contributing an estimated USD 438 million to Cambodia’s economy in 2023. This figure accounts for approximately 1.4% of the country’s GDP, making HEINEKEN a significant contributor to the nation’s financial ecosystem.
The brand supports 727 direct employees in Cambodia and indirectly sustains over 66,000 jobs across a range of industries, from agriculture to retail and hospitality. HEINEKEN Cambodia’s Regional President for Asia Pacific, Jacco van der Linden, spoke to the company’s continued dedication: “HEINEKEN has strong roots in Cambodia, and we are proud to have contributed to the Kingdom’s growth over the past 30 years. Our work with local suppliers and communities reflects our deep respect for Cambodian culture and customs.”
Commitment to Local Sourcing and Sustainable Growth
As part of HEINEKEN’s strategy for long-term impact, the company has prioritized local procurement, with approximately 75% of its total purchasing directed toward Cambodian suppliers. This approach strengthens local supply chains and helps to drive economic activity across various sectors.
Alongside its economic impact, HEINEKEN Cambodia remains committed to sustainability through its “Brew a Better Cambodia” initiative, which centers on environmental responsibility, social development, and promoting responsible drinking. In 2024, HEINEKEN expanded its offerings with Heineken® 0.0, a non-alcoholic beer aimed at promoting moderation and providing consumers with healthier choices.
Harrison White, Founder and CEO of CIR Media, commented on the importance of professional and ethical companies like HEINEKEN leading Cambodia’s industries: “Professionalism and integrity are essential in Cambodia’s business landscape, and HEINEKEN is a benchmark for this. By prioritizing sustainable growth, ethical practices, and local engagement, HEINEKEN sets a standard that benefits the entire industry. It’s through such commitment that Cambodia’s economy, communities, and business environment will continue to thrive.”
A Legacy of Contribution and Future Growth
HEINEKEN’s 30-year journey in Cambodia has established it as a key contributor to the Kingdom’s growth. Its presence, marked by investments in a state-of-the-art brewery and a commitment to local business partnerships, has helped build a lasting economic foundation. The “Orkun for 30 Years” theme, translating to “Thank You for 30 Years,” underscores the brand’s appreciation for Cambodian support and collaboration over the decades.
As Cambodia advances its development goals, HEINEKEN’s sustainability-driven model and ethical approach position it as a vital player in the Kingdom’s future. With strong local partnerships and a vision for long-term growth, HEINEKEN’s role in Cambodia’s progress is set to continue, signaling positive impacts for the economy, environment, and local communities alike.
