Cambodia Investment Review
IAAC, one of the world’s leading International airport advertising companies, had secured a landmark 10-year advertising contract to develop and manage interior and outdoor OOH media spaces at the Techo International Airport (TIA).
- It is a 4F classified greenfield airport being developed by Cambodia Airport Investment Corporation Co. Ltd. (CAIC), a joint venture between the country’s State Secretariat of Civil Aviation (SSCA) and Overseas Cambodian Investment Corporation (OCIC).
- Built on a 2,600-hectare site with an investment of $1.5 billion.
- In its initial phase, it will have the capacity to handle up to 13 million passengers and 175,000 tons of cargo annually.
- IAAC Cambodia will launch an array of spectacular new and strategically placed media assets throughout the airport, providing advertisers with an unrivalled opportunity to engage with inbound and outbound travelers.
The advertising concession, awarded to IAAC Cambodia in August 2024, marked a significant milestone for the company. Jonathan Goldsmid, CEO of IAAC Cambodia, expressed his excitement for the project, stating, “This agreement opens new horizons for IAAC’s operations in Asia. This is one of the highest profile and most important projects in Cambodia and with the eyes of the world soon to be on the opening of the Techo International Airport. I am confident that brands will be very impressed with our latest portfolio of media solutions’
We plan to introduce some truly spectacular new technologies and solutions that will provide advertisers with unparalleled exposure to the exclusive but increasingly elusive domestic and international C-Suite decision maker and high net worth leisure traveler audiences that pass through airports day in day out. This concession solidifies IAAC Cambodia’s position as one of the leading players in the premium OOH advertising market in Cambodia and demonstrates the company’s commitment to elevating the OOH advertising industry.”
Oknha Charles Vann, Director of Cambodia Airport Investment Company comments: “We are delighted to partner IAAC Cambodia as the advertising concessionaire for Techo International Airport. We were wowed by their innovative media plans and trust that they will deliver best-in-class advertising solutions for Techo International Airport. We believe that IAAC will position Techo International Airport as the medium of choice for brands and companies who wish to advertise in Cambodia”
IAAC is a specialist Out-of-Home (OOH) advertising company with a proven track record in airport media management across Europe and Asia. The company offers a comprehensive range of services, including design, manufacturing, installation, and maintenance of advertising spaces.
