Cambodia Investment Review
Smart Axiata, Cambodia’s leading telecommunications company, has been awarded the 2023 Excellence in Innovation award by Global Banking & Finance Review. The distinguished accolade, awarded by the internationally renowned UK-based financial publication, highlights Smart’s unwavering dedication to customer-focused technological innovation and far-reaching network coverage.
Smart Axiata, part of the Axiata Group Berhad – one of Asia’s largest telecommunications groups – serves 7.5 million subscribers under the ‘Smart’ brand. The company has been instrumental in bringing next-generation mobile technology to Cambodia, leading the industry with the introduction of 4G LTE in 2014, 4G+ in 2016, and 4G+ with HD Voice and LTE Advance Pro in 2017.
In 2019, Smart Axiata further showcased its mobile data leadership by hosting the nation’s inaugural 5G live showcase.
Several groundbreaking digital offerings
Smart’s innovative streak has led to the development and deployment of several groundbreaking digital offerings, including the customer-centric SmartNas app, the entertainment hub Pleng app, the free gaming platform Leng Center, the digital mobile payment system SmartPay, and the comprehensive Smart Insurance.
These cutting-edge services have not only positioned Smart Axiata at the global forefront of telecommunications innovation but also resulted in both SmartNas and Pleng ranking among the top 10 most popular apps in Cambodia, as per SimilarWeb.
Expressing his appreciation, Ziad Shatara, CEO of Smart Axiata, said, “We are elated with this recognition from the Global Banking & Finance Review. The trust and loyalty of our customers have been instrumental in our journey, making such achievements possible. Our commitment to delivering state-of-the-art technologies and top-tier services remains undeterred.”
Mission of enriching lives through connectivity
The Excellence in Innovation award further consolidates Smart Axiata’s standing as Cambodia’s leading telecommunications provider, underscoring its significant contributions to the industry over recent years. Committed to its mission of enriching lives through connectivity, Smart Axiata continues to prioritize people, technology, and innovative digital solutions.
In addition to offering a comprehensive suite of mobile services and international roaming across over 190 countries, Smart Axiata is also transforming into a digital lifestyle brand. This evolution has seen the introduction of various digital services and partnerships with international brands.
The company’s diverse workforce of over 1,000 local and foreign experts are united in their mission of connecting and enhancing lives, encapsulated in Smart Axiata’s motto: Live. Life. Be Smart.