Cambodia Investment Review
Panasonic has announced a new partnership with the Angkor Tiger Football Club onApril 19, 2024, for the forthcoming 2024/25 and 2024/25 football seasons. The strategic alliance aims to uplift the standards of the local football infrastructure by integrating Panasonic’s cutting-edge nanoeX technology while elevating Cambodia’s footballing community, with a special focus on fostering training and academic opportunities for the nation’s youth.
The partnership agreement spans a variety of marketing and communications initiatives. Panasonic will have brand visibility on the official team jersey, the Angkor Tiger Siem reap stadium, and during matches throughout the season. Additionally, the collaboration includes social media branded content and a wide range of other promotional activities. As a tangible part of the partnership, Angkor Tiger Football Clubstadium rooms in Siem reap will be installed with Panasonic air conditioning products equipped with nanoeX technology. The cutting-edge technology will ensure a cool, comfortable, and germ-free environment for players and spectators alike.
Supporting The Development Of Football In Cambodia
Mr. Hisakazu Maeda, the newly appointed Chief representative of Panasonic in Cambodia, commented on the partnership: “Football introduces passion, discipline, and teamwork, the values central to our philosophy at Panasonic. Through this partnership, we not only aim to support the development of football in Cambodia, but also nurture young local talent, and promote sportsmanship at all levels.”
Mr. Akihiro Kato, President of Angkor Tiger Football Club, warmly welcomed the new partnership, saying, “This collaboration between Angkor Tiger FC and a prestigious global brand like Panasonic is a major milestone for our club. A cool and comfortable environment will allow our players to perform at their peak during matches while ensuring an enjoyable experience for everyone in the stands. Panasonic is committed to creating a stadium that’s welcoming year-round, regardless of the weather. This is a fantastic opportunity for Angkor Tiger FC to enter a new era of success, and I’m grateful for Panasonic’s support.”
Fully Equipped With Panasonic Air Conditioning Systems For Players & Spectators
Angkor Tiger Football Club eagerly anticipates the opening of their home stadium in Siem reap by the middle of this year. It will be fully equipped with Panasonic air conditioning systems, Televisions, and Bidet providing an ideal atmosphere for the upcoming football season starting in August 2024.
The nanoeX technology uses water capsules packed with OH radicals to combat and eliminate germs, providing a safe and healthy environment. Originally invented before the onset of the Covid-19 pandemic, it has since gained significant relevance. Notably, the technology has attracted a variety of important customers such as the Malaysian Parliament, car manufacturers including Toyota and Jaguar, and Japanese mass transport systems.
Panasonic has been actively promoting its brand and forging connections in the Cambodian sporting community. Besides facilitating sales and marketing activities for dealers and distributors, the local branch also ensures excellent after-sales care for both the BtoB and BtoC sectors.
