Cambodia Investment Review
Panasonic has announced a new partnership with the Phnom Penh Crown Football Club July 27, 2023 for the forthcoming 2023/24 football season. The strategic alliance is designed to elevate Cambodia’s footballing community, with a special focus on fostering training and academic opportunities for the nation’s youth.
The partnership agreement spans a variety of marketing and communications initiatives. Panasonic will have brand visibility on the official team jersey, the RSN smart stadium, and during matches throughout the season. Additionally, the collaboration includes social media branded content and a wide range of other promotional activities.
As a tangible part of the partnership, Phnom Penh Crown Football Club’s stadium rooms will be installed with Panasonic’s revolutionary air conditioning products powered by nanoeX technology. The cutting-edge technology will ensure a cool, comfortable, and germ-free environment for players and spectators alike.
nanoeX technology to sports enthusiasts and the wider community
Yasunobu Matsumoto, Country Head of Panasonic Cambodia, commented on the partnership, stating, “Well-being of people has always been at the heart of Panasonic’s mission. With our alliance with Phnom Penh Crown Football Club, we’re thrilled to bring the benefits of our nanoeX technology to sports enthusiasts and the wider community.”
Read more: Panasonic plan further investment in Cambodia’s consumer goods market
The nanoeX technology uses water capsules packed with OH radicals to combat and eliminate germs, providing a safe and healthy environment. Originally invented before the onset of the Covid-19 pandemic, it has since gained significant relevance. Notably, the technology has attracted a variety of important customers such as the Malaysian Parliament, car manufacturers including Toyota and Jaguar, and Japanese mass transport systems.
Ly Heang, General Manager of Phnom Penh Crown Football Club, warmly welcomed the new partnership, saying, “We’re delighted to welcome Panasonic into our fold. Their support will be instrumental in propelling us to greater heights in both domestic and international football.”
Fully equipped with Panasonic air conditioning systems for players & spectators
The Phnom Penh Crown Football Club, known for its victories in the Cambodian Premier League Championship, eagerly anticipates the relaunch of the Smart RSN stadium. It will be fully equipped with Panasonic air conditioning systems, providing an ideal atmosphere for the upcoming football season starting in August 2023.
panasonic has been actively promoting its brand and forging connections in the Cambodian sporting community. Besides facilitating sales and marketing activities for dealers and distributors, the local branch also ensures excellent after-sales care for both B2B and B2C sectors.
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