Cambodia Investment Review

ABC innovates with ‘Reserve’ the first whisky infused beer in Cambodia

ABC innovates with ‘Reserve’ the first whisky infused beer in Cambodia

Cambodia Investment Review

ABC brand is making a bold step by introducing its exclusive new brew, ABC Reserve, a fine whisky infused beer. ABC is known for its legendary “Extra Stout” and now with “Reserve”, the brand invites consumers into an exciting blend of two worlds, brewed for those who seek for more out of life and eager to explore new taste experiences. 

“With ABC Reserve, we are aiming for those higher energy occasions, where the new generations are looking for a little more magic. It is quite different and bold, but ABC has always been about leading the way.

We are excited to see our consumers awakening their senses and living extraordinary nights out with ABC Reserve,” our unique whisky infused beer, said Loic De Laubriere, Marketing Director of HEINEKEN Cambodia.

Senior representatives of HEINEKEN (Cambodia) Mr. Jeroen Schoorel, Mr. Loic De Laubriere, and Ms. Carmen Chong held a press conference before the launch.

Just like Extra Stout, ABC Reserve is crafted by our world-class master brewer exclusively for Cambodia, with the highest quality ingredients including premium barley malt and a hint of whisky.

ABC Reserve is an innovative beer with a luxurious amber color, a smoky aroma and a full-flavored spicy taste bottled in a new sleek design featuring its signature copper colour.

An exclusive reveal brings ABC Reserve to life

“Crafting the right recipe for ABC Reserve was a journey. What makes this brew so unique is how we crafted this based on consumer feedback to create just the right balance.

Consumers can expect a full-bodied beer that is smooth and finishes with a mild warming sensation, something similar but not quite as intense, to the experience of drinking whisky,” said Susanne Bose, Master Brewer of HEINEKEN Cambodia.

To truly bring the world of ABC Reserve to life, an exclusive reveal was done in collaboration with one of Phnom Penh’s most beautiful premium bars, Bar Menaka.

Superstar couple Mr. Jovany Antonio and Mrs. Tim Rotha attended the ABC Reserve product launch.

Set inside Bar Menaka’s intricately designed walls, the evening saw a curation of entertainers that brought together unexpected mixes of music and performances.

Featuring stellar performances from local megastar Ouk Sokunkanha, the energy continued to climb with DJ Maily taking the decks and the night culminated with an exclusive performance from DJ Soda, one of Korea’s superstar DJs.

The evening also saw dancers flown in for an unconventionally beautiful performance that left the audience stunned. All these exceptional elements coupled with the magical atmosphere of Bar Menaka, it was truly a night of exceptional experiences. 

ABC Reserve will be exclusively available in premium restaurants, premium bars & clubs in key city centers around Cambodia, including Phnom Penh, Siem Riep, Sihanoukville, Kampong Cham and Battambong.

Also, expect to see exceptional parties happening around these key cities. Keep an eye on ABC’s social pages for more information. 

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