Cambodia Investment Review
In a bold move, BYD, the world’s leading electric vehicle manufacturer, has taken to the skies with a captivating advertising campaign at Phnom Penh International Airport. Partnering with IAAC, Cambodia’s exclusive airport advertising powerhouse, BYD’s campaign goes beyond showcasing their electric vehicles; it’s a powerful statement on sustainable leadership.
In a strategic move that reinforces their status as pioneers in the electric vehicle industry, BYD has seized the opportunity to command the attention of global travelers passing through one of Southeast Asia’s bustling travel hubs. By aligning with IAAC’s exceptional reputation for delivering high-impact, tailored advertising solutions, BYD’s latest campaign is not just a showcase of revolutionary products but a testament to their ambition in promoting eco-friendly transport.
Read More: Cambodia’s Green Future: Electric Mobility Showcase Hosted by EnergyLab
Jonathan Goldsmid, CCO and CEO of IAAC Cambodia (International Airport Advertising Corporation), says: “The BYD project showcases the potential of Cambodian airports, allowing brands to target specific demographics with significant impact. This campaign will be displayed in both arrival and departure areas, ensuring BYD’s message is omnipresent and offering an electrifying welcome to travelers.”
BYD is the world’s largest pure-electric vehicle producer, and this campaign not only highlights their cars but also their brand’s commitment to redefining the future of transportation. Taking over two premium digital advertising networks, with 23 high-definition screens strategically positioned for maximum impact on passengers, the campaign highlights:
- World Dominance: BYD cements its leadership position by showcasing its dominance in the EV market, establishing itself as the undisputed champion in pure-electric vehicle production.
- Strategic Alliance: Partnering with IAAC, a leading digital advertising network, the campaign leverages premium digital screens across 23 high-definition displays strategically positioned in key airports for maximum impact on departing and arriving passengers.
- Electric Excitement: This campaign goes beyond showcasing vehicles; it ignites a conversation about the future of sustainable transportation. BYD’s vision for a cleaner, more electrified world takes center stage, inspiring travelers and sparking interest in the potential of EVs.
- Airport Takeover: From departures to arrivals, BYD’s electrifying message dominates the airport landscape, ensuring a captivating welcome for travelers everywhere. This omnipresent campaign leaves a lasting impression, solidifying BYD’s position as a frontrunner in the EV revolution.
BYD – Leveraging technology and innovation for a greener today
BYD (Build Your Dreams) is a multinational high-tech company devoted to leveraging technological innovations for a better life. As the world’s leading electric vehicle manufacturer and a pioneer in green technologies, BYD is committed to bringing efficient green mobility solutions to Southeast Asia. Explore more at www.byd.com/en
Welcome to the future of airport advertising
IAAC (International Airport Advertising Cambodia) is the exclusive advertising concessionaire for Cambodian international airports. They offer strategic advertising solutions, helping brands reach a captive audience through impactful campaigns in high-traffic locations throughout the airport. Over the years, IAAC has assisted airport operators worldwide in crafting exceptional advertising programs and elevating their global reputation.
Dive into possibilities at: https://airportadvertisingcambodia.com/
IAAC Cambodia LinkedIn: https://www.linkedin.com/company/airport-advertising-cambodia
