Cambodia Investment Review
Wowee Advertising, a new addition to Cambodia’s advertising landscape, which officially launched in Phnom Penh in January 2023, is bringing an innovative approach to 360-degree marketing and event planning. With roots intertwined with Realestate.com.kh, a leading platform for real estate marketing in Cambodia, the agencys founder, Thach Chenda, brings a wealth of experience to the venture. Prior to establishing Wowee Advertising, Chenda served as a consultant for Realestate.com.kh for nearly a decade, where she was instrumental in organizing key property-focused events such as The Cambodia Real Estate Expo and the Cambodia Real Estate Awards.
Chenda’s experience at Realestate.com.kh has provided invaluable industry insights that shaped the vision for Wowee Advertising. “Prior to founding Wowee, I gained multifaceted experience by working in multiple event companies and advising Realestate.com.kh on its events. My aspiration was to build upon that experience by forming a company that extended its focus beyond just the real estate sector to multiple industries,” Chenda told Cambodia Investment Review.
Wowee Shareholders Bring Decades of Experience and Networks
Wowee Advertising’s shareholdersinclude Cambodian business veterans Anthony Galliano and Tom O’Sullivan. Anthony, the Group CEO of Cambodian Investment Management Holding, has 15 years of experience in the Cambodian business sector, while Tom O’Sullivan, the CEO of Realestate.com.kh, brings 12 years of expertise in advertising and events. Both investors offer more than just financial backing. “Anthony oversees all aspects of company registration, accounting, tax, and compliance. Tom provides valuable insights into operations, marketing strategies, and team training. Having such seasoned professionals onboard offers access to expansive networks and valuable business expertise,” Chenda explained.
The services offered by Wowee Advertising are comparatively diversified to other firms, ranging from digital marketing campaigns to event management and media buying. However, according to Chenda, the company’s core focus remains on events, PR, and social media marketing. “We build close relationships with our clients who often seek additional services. This client-driven need is why we are gradually branching into other marketing domains,” she noted.
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Since its establishment, Wowee Advertising has already been the force behind several notable events, including the Cambodia Real Estate Awards, launch events for Prince Group, and roadshows with Food Panda. These events have played a crucial role in elevating the companys reputation and fueling its growth. “Our ability to secure such prominent events so quickly after our inception has expedited our growth trajectory and helped us become a recognized brand in specific market segments within months,” Chenda stated.
Committed To a 360-Degree Marketing Strategy
As Cambodias advertising landscape is increasingly shifting towards digital media, Wowee Advertising is committed to a 360-degree marketing strategy, blending traditional methods like press adverts, posters, and TV commercials with modern digital strategies. These digital strategies include robust social media management across platforms like Facebook, TikTok, Instagram, and LinkedIn. “While digital marketing enables brands to reach a broad audience, offline events offer an intimate setting for consumers to interact directly with products. This real-time interaction is particularly useful when a brand is testing a new product, as it allows for instant market feedback that can inform future product iterations,” Chenda explained.
For companies or individuals interested in partnering with Wowee Advertising, Thach Chenda is the primary point of contact. She can be reached at 010 757 928 or by email at chenda@woweeadvertising.com.
