Cambodia Investment Review
Layheng Phan has built her career steadily across Cambodia’s media and marketing industry, progressing from digital media operations to agency leadership and, most recently, entrepreneurship with the founding of CL Media Network.
Her professional journey began in 2019 at Mediaload, one of Cambodia’s largest digital media companies. Working in a fast-paced digital environment, Phan gained practical experience in digital content development, platform operations, and audience growth—skills that formed the foundation of her career.
“That experience showed me how digital media actually works at scale,” Layheng said. “It’s not just about creativity, but about systems, execution, and understanding how audiences engage over time.”
She noted that operating within a large media organization provided exposure to data-driven decision-making and operational discipline, elements she continues to apply in her work today.
From media operations to agency leadership
Layheng later transitioned into the agency sector, becoming Head and Project Manager at DreamTeam Agency. In this role, she managed high-level marketing campaigns from planning through execution, overseeing timelines, coordinating teams, and aligning creative output with client objectives.
Beyond project delivery, her role emphasized leadership and talent management, strengthening her ability to lead teams and manage pressure.
“Leading people is very different from leading tasks,” Layheng said. “At DreamTeam, I learned the importance of clear communication and structure if you want teams to perform consistently.”
Managing campaigns across multiple clients also sharpened her problem-solving skills and reinforced the value of strong project management in creative industries.
Launching TrueID Cambodia
In 2021, Layheng played a key role in the launch of TrueID Cambodia, contributing to strategic planning, creative direction, and coordinated execution during the platform’s market entry.
“Launching a platform is a different level of responsibility,” she said. “You are building from the ground up, and decisions made early on shape how the product is received.”
The experience expanded her capabilities in product launches and integrated marketing, further preparing her for entrepreneurial leadership.
Founding CL Media Network
Building on years of operational and leadership experience, Phan founded CL Media Network, a Marketing & Media company offering full-scale solutions to support businesses across industries—particularly those seeking stronger branding, improved operations, and better sales performance.
“With CL Media Network, the focus is practical execution,” Layheng said. “Many businesses know what they want but struggle to deliver it consistently. We work closely with clients to turn strategy into results.”
The company provides services that combine marketing strategy, storytelling, and professional media production, supporting clients looking for sustainable brand growth rather than short-term exposure.
CL Media Network is headquartered on the 5th Floor, Olympia City, Building C5, Street 161, Sangkat Veal Vong, Khan 7 Makara, Phnom Penh, positioning the firm within one of the capital’s emerging commercial and business hubs.
Looking ahead
Layheng believes Cambodia’s media and marketing sector is evolving toward greater professionalism, with businesses increasingly seeking partners that understand both creativity and operational performance.
“The market is changing,” she said. “Companies want accountability, structure, and solutions that actually move the business forward.”
Reflecting on her journey, Phan said adaptability and continuous learning remain central to her leadership approach.
“You grow by taking responsibility at every stage,” she said. “Each role taught me something different, and I apply those lessons when building teams and working with clients today.”
Businesses and readers interested in learning more about CL Media Network’s services can explore the company online via its official social media channels:
Facebook: CL Media Network
LinkedIn: CL Media Network
As CL Media Network continues to expand, Layheng Phan remains focused on delivering measurable results, developing talent, and contributing to the continued growth of Cambodia’s media and marketing ecosystem.
