Cambodia Investment Review
The Securities and Exchange Regulator of Cambodia (SERC) has partnered with the Khmer Artists Association (KAA) to promote financial literacy and public participation in the country’s growing securities market.
The Memorandum of Understanding (MoU), signed at Wing Tower in Phnom Penh, marks a new phase in Cambodia’s efforts to make the capital market more inclusive and accessible. The agreement was formalized by Sou Socheat, Director General of SERC, and Chamnan Mao, President of the Khmer Artists Association.
The partnership, titled “Cooperation in Raising Awareness and Promoting Participation in the Development of the Securities Sector in the Kingdom of Cambodia,” will mobilize Cambodia’s creative community to become advocates for financial understanding. By leveraging the influence and storytelling power of artists, the initiative aims to translate complex financial concepts into engaging, relatable narratives for the general public.
Empowering Through Art
Speaking at the signing, Sou Socheat emphasized that Cambodia’s capital market cannot thrive without public awareness and confidence. “We are empowering our artists to become ambassadors of financial literacy, using their influential voices and the universal language of art to demystify the stock market for every Cambodian,” he said.
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The approach recognizes that while Cambodia’s securities sector has grown rapidly in recent years, much of the population remains unfamiliar with investing, trading, and market regulation. Through performances, exhibitions, and digital media, artists will help the public understand the opportunities and responsibilities that come with participating in the formal market.
Mao Chamnan noted that the initiative gives artists a meaningful role in shaping national progress. “Art has always been a reflection of society,” she said. “By bringing creativity into financial education, we are helping Cambodians see that investment and participation are not just for the few—they are tools for collective growth.”
Strengthening Investor Confidence
The MoU aligns with SERC’s broader strategic plan to expand financial inclusion and strengthen trust in Cambodia’s capital markets. The regulator continues to push for transparency, investor protection, and responsible participation, aiming to make the securities market a key pillar of national economic development.
By collaborating with KAA, SERC seeks to extend its reach beyond traditional investor education programs, targeting broader demographics through cultural engagement. The initiative complements recent market milestones, including the expansion of listed companies, the development of corporate bond markets, and growing participation from institutional and retail investors.
A Holistic Path To Growth
The signing ceremony also coincided with a separate Strategic Partnership Agreement between Royal Group Securities Plc. and GTN Asia Financial Services, highlighting how Cambodia’s capital market development is advancing on multiple fronts—from grassroots awareness to cross-border investment cooperation.
For Sou Socheat, witnessing both agreements underscored a single message: “A nation’s progress is not a choice between grassroots empowerment and high-level business—they are two sides of the same coin. By building knowledge and creating opportunity together, we are nurturing a financially intelligent and inclusive Cambodia.”
The SERC-KAA partnership represents a holistic vision—one that merges finance with creativity, and education with empowerment—to ensure Cambodia’s capital markets grow not only in scale but in understanding and participation across all levels of society.
