Cambodia Investment Review
Hanuman Beverages, a leading player in the Cambodian beverage market and also landed property development, disclosed the appointment of Khieu Sarvorneat as its new CEO, effective as of September 15, 2023. Khieu Sarvorneat succeeds the former Australian CEO Chas Geschke, who played a pivotal role in the brand’s initial development and early stage launch before stepping down earlier this year.
In a recent company announcement, Khieu Sarvorneat brings a wealth of managerial experience to the role, having held significant positions in Cambodian business, particularly in the food and beverage and real estate sectors. Sarvorneat also serves as the CEO of Hanuman Estate, where he leads The Anajak, a residential development project covering more than 300 hectares along National Road 5.
Plans for Both National and International Expansion
The appointment of Sarvorneat indicates a strategic move by Hanuman Beverages as it seeks to further develop its brand and products. With plans for both national and international expansion, the company aims to enhance its market competitiveness through strategic planning and execution.
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Upon his appointment, Khieu Sarvorneat expressed enthusiasm in the announcement about leading the company into its next chapter. As the new CEO of Hanuman Beverages, I aim to continue the companys mission and to uphold its vision. We will develop innovative strategies that emphasize stability and the quality of our products,” Sarvorneat said. “In the coming months, we plan to increase production and expand distribution to meet the market demands and our customers growing needs.”
Sarvorneat also noted that the company is committed to aligning with government policies, focusing particularly on product quality and job creation for the youth, which in turn contributes to Cambodias economic development.
The Company Has Secured Around US$160 Million In Funding
Hanuman Beverages, known for its array of quality products such as Hanuman Premium Lager, Hanuman Black, and Neak Beer, is extending its reach beyond Cambodia. The brands products are now also available in Thailand and Australia, marking its transition from a domestic to an international market focus.
Founded by Cambodian investors, the company has secured around US$160 million in funding and leverages cutting-edge European technology to ensure the highest standards of production. In adherence to Cambodian government directives that encourage local manufacturing and employment, Hanuman Beverages is well-prepared to significantly contribute to the Kingdoms economic growth.
With the appointment of Khieu Sarvorneat, Hanuman Beverages is comments it is poised to enter a new era of robust growth and strategic innovation. His proven leadership and cross-industry expertise offer promising prospects for the companys future, both within Cambodia and on an international scale.
