CIR Lifestyle
Hyatt Regency Phnom Penh has partnered with Singapore Airlines to launch a series of festive-season initiatives, combining hospitality, aviation branding, and community engagement as both brands seek to deepen their presence in Cambodia’s premium travel and lifestyle market.
The collaboration, unveiled in December, brings together two globally recognised brands around a co-branded Christmas and New Year programme in the heart of the capital. At its core is a large-scale festive installation and a calendar of dining, entertainment, and community-focused activities designed to appeal to families, corporates, and leisure travellers during the year-end period.
A Co-Branded Showcase in Phnom Penh’s Hospitality Market
Central to the partnership is a co-branded Christmas tree measuring approximately four metres wide and seven metres high, installed at Hyatt Regency Phnom Penh as a focal point for the festive season. The design incorporates Singapore Airlines’ signature blue batik motif, reflecting the airline’s heritage and brand identity, alongside Hyatt Regency Phnom Penh’s silver and gold accents, intended to convey contemporary luxury and celebration.
The installation was officially unveiled during a Christmas Tree Lighting Ceremony held on December 4, 2025. Hosted jointly by Hyatt Regency Phnom Penh and Singapore Airlines, the event marked the start of the hotel’s festive programme and brought together invited guests from across the business, diplomatic, and hospitality communities. The evening also featured a performance by the Phnom Penh Choral Ensemble, blending international branding with local cultural elements.
The collaboration reflects a broader regional trend, where hospitality groups and airlines are increasingly using partnerships to enhance brand visibility, reinforce premium positioning, and create experiential touchpoints in emerging urban markets such as Phnom Penh.
Festive Programming Targets Families, Corporates, and Leisure Travelers
Hyatt Regency Phnom Penh’s festive calendar spans Christmas and New Year, with multiple venues activated across dining, nightlife, and entertainment.
For Christmas, the hotel is offering a Christmas Eve set dinner at FiveFive Rooftop Bar & Lounge, priced at $78++ per person, featuring live DJ entertainment and a visit from Santa Claus. On Christmas Day, Market Café Restaurant & Lounge will host a buffet lunch priced at $58++ per person, accompanied by live band performances, children’s activities, and family-focused entertainment. Metropole Underground will host evening DJ sessions on December 24 and 25, with free entry.
New Year’s Eve celebrations follow a similar multi-venue approach. Market Café Restaurant & Lounge will host a buffet dinner priced at $58++ per person, while FiveFive Rooftop Bar & Lounge will offer a rooftop countdown experience with live DJs and fireworks, priced at $68++ per person. Metropole Underground will host a free-entry countdown party extending into the early hours of January 1, 2026.
Beyond dining and entertainment, the hotel is also promoting private year-end event packages for corporate and group bookings, festive staycation offers booked directly through Hyatt’s global platform, and a December-long spa promotion at Jivapita Spa offering a buy-one-get-one-free deal on body treatments. Pet-friendly accommodation options are also available.
Community Engagement Through Corporate Social Responsibility
The partnership extends beyond commercial activity into community outreach. On December 9, 2025, Hyatt Regency Phnom Penh and Singapore Airlines jointly supported Community Outreach Services – Immanuel (COSI) Children’s Village in Kandal Province.
COSI Children’s Village provides housing and educational support for children from disadvantaged rural communities. As part of the initiative, both organisations collaborated to deliver festive activities and gifts, aligning the partnership with broader corporate social responsibility objectives.
Such initiatives reflect a growing emphasis among multinational companies operating in Cambodia on balancing commercial growth with social impact, particularly within the tourism and hospitality sectors.
Positioning for Cambodia’s Premium Tourism Segment
Juan Mercadante, General Manager of Hyatt Regency Phnom Penh, said the festive programme responds to rising consumer expectations for curated year-end experiences, with offerings designed to cater to individuals, families, and corporate groups alike.
The partnership with Singapore Airlines also underscores Cambodia’s increasing integration into regional travel and tourism networks. For the airline, the collaboration enhances brand visibility in Phnom Penh, while for Hyatt Regency Phnom Penh, it reinforces the hotel’s positioning as a flagship luxury destination in the capital.
As competition intensifies in Cambodia’s upper-midscale and luxury hospitality segments, partnerships of this nature are expected to play an increasingly important role in differentiation, customer engagement, and brand storytelling.
For reservations and enquiries, contact Hyatt Regency Phnom Penh at +855 97 350 1234 (Telegram & WhatsApp), or visit:
https://www.hyatt.com/hyatt-regency/en-US/pnhrp-hyatt-regency-phnom-penh/dining
