Homegrown e-commerce platform, Wingmall answers the call when it matters most â connecting shoppers with local merchants, keeping businesses running, and helping drive the economy forward.
Cambodia Investment Review
Wingmall, Cambodiaâs homegrown e-commerce platform, has launched a new national campaign focused on expanding digital opportunity for small merchants and everyday consumers. The campaign comes at a time when economic uncertainty and regional challengesâincluding the recent displacement of families along the Thai-Cambodian borderâhave underscored the importance of local, accessible solutions.
Wingmall was first developed during the COVID-19 pandemic, at a time when local merchants were struggling to survive and households were cut off from essential supplies. It was created not simply as a commercial initiative, but as a platform to help Cambodian merchants stay connected with their customers and communities. Today, that founding mission continues with greater urgency, as Wingmall aims to provide more inclusive tools, better service, and broader reach to communities across the country.
ââWingmall was created by Cambodians, for Cambodia,â said Manu Rajan, Division CEO of Wing. âWe didnât launch a businessâwe answered a call to help. And today, we continue that journeyânot just with innovation, but with purpose. Whether it was the pandemic or ongoing disruptions to daily life, our platform has always been about ensuring people can access what they needâand that small businesses can continue to grow.â
Today, Wingmall stands as a symbol of Khmer innovation and resilience. The platform offers a 100% commission-free model, giving Cambodian merchants complete control over their storefronts, pricing, and profits. Its user-friendly mobile app connects families, students, and communities with essential goodsâquickly, affordably, and transparently.
âThis isnât just about online shopping. This is about national empowerment. About creating digital tools that reflect our values, our economy, and our people. Whether youâre a vendor in Phnom Penh or a family business in the province, Wingmall is growing to support you,â Manu continued. âWeâre not building a brand for opticsâweâre building a tool for economic participation.â
The new campaign focuses on three priorities:
- Enabling more merchants to earn independently through a 0% commission model
- Providing customers with transparent pricing, accessible products, and delivery without inflated costs
- Expanding to underserved areas, especially where physical retail access may be disrupted
It calls on Cambodians to support local, to shop Khmer, and to help build the future of Cambodian e-commerce together.
The message is simpleâbut powerful:
- Go Rise Above. Because Cambodians rise through every challenge.
- Go Make a Difference. Because better platforms build stronger markets, and stronger markets uplift everyone.
- Go for Cambodia. Because when we support our own, we build a future thatâs truly ours.
Backed by the Royal Group of Companies, Wingmall stands proudly as the only e-commerce platforms 100% owned and built in Cambodiaâa point of national pride in an increasingly globalized digital landscape.
âCambodia has everything it takes to build platforms that truly understand and serve our people,â Manu emphasized. âThatâs exactly what weâre doing with Wingmall. And with every merchant who joins, every customer who shopsâwe grow stronger, together.â
Merchants interested in the campaign and looking to become a Wingmall partner can register here: https://m.me/WingmallKH
