Cambodia Leadership Review
With a leadership philosophy rooted in empowerment, sustainability, and strategic vision, Jef is helping redefine what high-end, purpose-driven hospitality looks like in Cambodia. Drawing from years of experience in the sector, his approach goes beyond managing a resort — it’s about crafting a destination that honors the local environment, empowers communities, and elevates Cambodia’s position on the global tourism map.
From regenerative travel initiatives to culinary innovation and long-term planning aligned with Kep’s master development vision, Jef Moons story of leadership built on values, impact, and ambition for a better tourism future.
Leading with Purpose in Hospitality
CLR: As a founder and long-time operator in Cambodia’s hospitality sector, how would you describe your leadership style? What does it mean to you to be a leader in shaping both a resort experience and the broader direction of high-end tourism in Kep?
My leadership style combines transformational and strategic elements, with a strong focus on planning, empowerment, and team engagement. I strive to inspire my team to achieve their highest potential, fostering an environment where everyone can excel and contribute to meaningful change.
My approach emphasizes long-term impact by cultivating a culture of participation and shared ownership. I view leadership as more than operational management—it involves shaping distinctive and authentic resort experiences that embody local culture and values. By upholding high standards for service, ethics, and innovation, I aim to set a benchmark for others to follow.
Sustainability Beyond the Surface
CLR: Sustainability is becoming a defining pillar of modern hospitality. How do you implement meaningful environmental and social responsibility at your resort, and what trends are you seeing that go beyond surface-level commitments?
Knai Bang Chatt by Kep West’s approach to environmental and social responsibility is embedded in every aspect of our operations, going far beyond surface-level commitments.
As a Green Growth 2050 Platinum certified resort—one of only a handful worldwide—we have made sustainability a core part of our ethos and guest experience. Cambodia has amazing history and we can become leaders in eco-friendly authentic travel, also thanks to places like Knai Bang Chatt by Kep West. But to really compete with countries like Thailand and Vietnam we need to improve our connectivity, tighten the gap in HR skills and offer product diversification.
We also do not have to fully rely on tourists coming to see the temples only. We should offer more things for visitors to do and see all over the country. I see the government making strides toward attracting high-value niche markets, including business travelers, retirees, and eco-conscious tourists.
Looking ahead, I am encouraged by Cambodia’s efforts to improve connectivity by land and sea, and I expect that the new Phnom Penh airport will bring strong growth opportunities to our coastal regions.
Travelers today want experiences that help the environment and support local communities. In Cambodia, more people are looking for things like active lifestyle retreats, activities and cultural explorations that offers a deeper connection to location.
With these kinds of experiences and to let people travel beyond the temples I believe Cambodia is on track to become a leader in responsible and meaningful tourism for the future.
Crafting Culinary Identity
CLR: Food and beverage are clearly central to your resort’s identity. How do you develop a culinary strategy that reflects local heritage while appealing to an international clientele? What role does dining play in shaping the guest journey?
Food and beverage are central to our resort’s identity, serving as a vital part of the guest experience and a reflection of our core values. Knai Bang Chatt along with Kep West has evolved into a renowned culinary destination. Many visitors now travel from Phnom Penh specifically to savor our cuisine.
This success stems from the culinary strategy led by Mr. Peter Brongers, a passionate food lover, food critic, and gastronomy consultant, who, together with our chefs and F&B team, continuously refines and enhances our dining offerings.
We feature four distinct dining venues, each offering a unique ambiance and flavor profile, showcasing both Asian and Western culinary traditions.
Prioritizing premium, local, and organic ingredients, we support local farmers while ensuring our dishes remain fresh, authentic, and sustainable.
Kep’s Next Chapter
CLR: With infrastructure improvements and renewed interest in coastal investment, Kep appears to be entering a new phase. How do you envision Kep evolving over the next 5–10 years, and what role do you see your resort playing in that development?
I believe Kep is uniquely positioned for sustainable, high-end tourism growth. With no heavy industry, protected national parks and coastline, and strong infrastructure—including a new airport that will bring travelers within 1.5 hours—
Kep has all the ingredients to thrive as a nature-based high end travel destination.
The new Kep Tourism Master Plan 2023-2035 sets a clear vision: transforming Kep into a premium eco-tourism and luxury resort hub, guided by sustainability, quality, and smart tourism principles.
In the next five to ten years, I envision Kep becoming a premier eco-tourism destination, offering a diverse range of new accommodations such as resorts, apartment complexes, and villas, alongside a variety of eco-friendly activities and attractions.
The area will reclaim its reputation as Kep sur Mer, or the Saint-Tropez of Southeast Asia. Our resort will play a pivotal role in this transformation by expanding its Kep offerings, prioritizing sustainable practices, supporting local communities, and highlighting Kep’s unique natural beauty and cultural heritage. CLR
For those seeking a refined coastal retreat that blends understated luxury with environmental responsibility, Knai Bang Chatt explore exclusive packages, wellness retreats, and bespoke experiences by the sea, visit www.knaibangchatt.com and book your journey to Kep’s most iconic eco-luxury destination.
