Cambodia Investment Review
Cellcard, one of Cambodia’s leading telecommunications providers, has officially opened its new Customer Experience Center in Phnom Penh. Located within the historic Royal Railway building, the center brings together elements of Cambodia’s cultural heritage with modern technology. The facility offers a range of services beyond telecommunications, including banking and travel, aiming to enhance convenience for customers.
Simon Perkins, from the ICT Division of the Royal Group of Companies, spoke about the center’s role in the company’s broader strategy. “This is an important development for Cellcard as we continue to innovate and improve the customer experience in Cambodia,” Perkins said. He highlighted the partnership with Royal Railway, noting how it combines the historical significance of the building with Cellcard’s focus on modern customer service. “Our partnership with Royal Railway marks a significant milestone, combining the heritage of this iconic building with the future-forward vision of Cellcard. We are pleased to offer our customers a practical and convenient experience,” he added.
Combining Personalized Service With Digital Self-Service Options
The center is designed to provide a welcoming environment that meets the needs of various customers, combining personalized service with digital self-service options. The aim is to ensure a smooth and efficient experience for visitors, reflecting Cellcard’s commitment to service quality.
At the opening event, H.E Peng Ponea, Minister of Public Works and Transport, expressed support for the new center, emphasizing its potential to encourage greater use of Cambodia’s railways for both freight and passenger services. “I would like to encourage people and companies to use freight services and travel on the Cambodian railways to the maximum for budget savings with low prices for transportation and travel,” the Minister said. He also called for further modernization of the Royal Railway, particularly in terms of safety and operational efficiency, to better meet the evolving needs of the transport sector.
“At the same time, the Ministry would like to request that the Royal Railway be modernized by equipping safety equipment to increase transportation efficiency in response to essential changes in the operation of the railway transport sector and to promote the railway sector in Cambodia,” H.E Peng Ponea added.
Technological Advancement With Respect For The Country’s Heritage
Neak Oknha Kith Meng, Chairman of the Royal Group of Companies, spoke about the broader vision for the project, which aims to balance technological advancement with respect for the country’s heritage. “It is not just a building but a symbol of our commitment to digital technology and our respect for our historical heritage,” Kith Meng remarked.
He emphasized the importance of revitalizing the Royal Railway building, a structure from the French colonial period, while also supporting Cambodia’s growth in the digital sector. “We are dedicated to revitalizing this historic building from the French colonial era, blending the richness of our past with the dynamic growth of our present and future,” he said.
The opening of the Cellcard Customer Experience Center represents a step forward in Cambodia’s digital development. It underscores Cellcard’s role in the telecommunications industry, as the company continues to innovate while honoring the country’s cultural heritage. The center is expected to serve as a model for future projects that integrate tradition with technology in Cambodia’s evolving market.
