Cambodia Investment Review
UnionPay International, a global payments leader, is amplifying its reach within Cambodia by launching a new Out-of-Home (OOH) campaign at Phnom Penh International Airport.
This strategic partnership with IAAC Cambodia, the exclusive advertising operator for Cambodia Airports, aims to showcase the travel benefits offered by UnionPay Travel cards to Cambodian residents. “Airports offer a unique opportunity for brands to build local awareness amongst high-net-worth individuals and business decision-makers,” says Jonathan Goldsmid, CEO of IAAC Cambodia. “With Phnom Penh lacking a centralized business district, Phnom Penh International Airport serves as a key location to reach these audiences.” The campaign strategically targets frequent flyers at departure gates, a prime location to capture their attention as they prepare for their journeys.
Embracing Cambodia’s Growing Travel Culture: Travel is increasingly becoming a key part of the Cambodian lifestyle. Airports offer the ideal platform to connect with this growing segment of the population. The campaign highlights the convenience and security of UnionPay travel cards, empowering Cambodians to explore the world with peace of mind.
UnionPay boasts the world’s largest cardholder base and is already widely accepted across the globe. The localized airport ads reinforce the value proposition of UnionPay’s secure and convenient travel card services for Cambodian residents. This campaign emphasizes benefits like:
- Competitive Currency Conversion Rates: Save money on every transaction, eliminating hidden fees and unfavorable exchange rates.
- Global Acceptance: Enjoy the convenience of using your UnionPay card in over 183 countries and regions.
- Amazing offers: enjoy exclusive discounts whenever you pay from your UnionPay cards locally or internationally.
#UnionPayTravel campaign empowers Cambodians to embrace a world of travel possibilities with the secure and convenient UnionPay travel card.
About IAAC:
A one of the global leaders in airport advertising since 2008, IAAC offers impactful campaigns across Cambodia, Cyprus, Malta, Croatia, and Hungary. As the exclusive advertising partner for Cambodia Airports, IAAC connects brands with a high-value audience of business travelers, international tourists, and affluent Cambodians returning home, all at a prime touchpoint during their journeys.
Learn more: www.airportadvertisingcambodia.com or https://www.facebook.com/airportadvertisingcambodia
About Union Pay International:
UnionPay International empowers individuals and businesses to transact seamlessly across the world. As a global leader in payment solutions, they boast the world’s largest cardholder base. UnionPay cards are widely accepted in over 183 countries and regions. Their secure and convenient travel cards offer peace of mind for international travelers. With benefits like competitive currency conversion rates and global acceptance, users can explore the world and manage expenses with ease.
