Tom Starkey
Cake Experimental, a digital-first experiential marketing agency, has announced a partnership with business and investment advisory company Aquarii BD to promote greater awareness in the value-added outcomes of integrated marketing and publicity services to meet the increasingly sophisticated demands of the Cambodian market.
Speaking on the partnership, Founder and CEO of Cake Experimental Andy Ong said, “Our partnership with Aquarii aligns perfectly with our mission to provide exceptional marketing solutions for businesses entering or operating in Cambodia.”
“Aquarii’s unique approach to advisory and facilitation services, combined with our creative and strategic expertise, sets the foundation for a dynamic collaboration. This partnership allows us to extend our reach to new market entrants and segments while also enhancing our brand profile and value proposition within the local and international business communities,” Andy Ong said.
“We are excited to join forces with Aquarii and look forward to delivering remarkable results together, as we push the industry forward and establish Cake Experiential as a service provider of choice in the marketing and publicity sphere,” he added.
Innovative and effective marketing strategies
Cake Experimental has been operating in Cambodia for eight years and has a proven track record of delivering innovative and effective marketing strategies for a diverse selection of clients, including multinational corporations and global consumer brands. The partnership between Cake Experiential and Aquarii BD will combine the strengths of both companies to offer clients a more comprehensive and integrated marketing strategies and solutions.
Read more: More advanced marketing models key for Cambodian business development
Michael Tan, CEO of Aquarii, said, “We are excited to partner with Cake Experiential. This collaboration will add value to our respective endeavors; Cake Experiential’s expertise in integrated marketing complements our market knowledge and insights, and will enable us to create more engaging and effective messaging approaches to help level up the sophistication of marketing in Cambodia.”
Cake Experimental and Aquarii BD are committed to providing their clients with the best possible in-market solutions. Speaking about the future, Mr Ong said, “Our ambition at Cake Experiential extends beyond being a leading marketing agency; we are dedicated to transforming the industry by investing in our team and nurturing their growth.”
“As part of our future plans, we aim to expand our team’s skill set and also explore collaborations with local educators and institutions to engage the Cambodian youth who are interested to get into the industry, to elevate and create sustainable growth for the marketing landscape in the region.”
Investing more in data and technology
He also said that Cake Experimental is committed to investing more in data and technology, such as our proprietary CRM, lead generation, and chatbot platforms, enabling the company to deliver increasingly personalized, unique, and innovative experiences for its clients.
Read more: Skill-gap in automated marketing sees Cambodian businesses falling behind
“By focusing on building deeper and more valuable relationships between customers and brands, we strive to create meaningful connections that drive long-term success,” he added.
Indeed, the essence of Cake Experimental’s achievements lies in its commitment to customer satisfaction and staying ahead in the dynamic world of marketing. The agency’s management team brings together creativity and technology to create memorable brand experiences.
Cake Experimental’s consistent results and ability to adapt to the evolving landscape demonstrate its credibility as a marketing partner that effectively combines innovation with a client-focused approach. The agency’s services include strategic branding, digital marketing, and event management.
