Cambodia Investment Review
In episode 107 of the Rising Giants podcast hosts Max Thornton and Dom Kalousek sat down with Gabriele Faja, the Founder of Soundskool Music and the Producer of the highly anticipated Madama Butterfly Opera in Phnom Penh. The podcast discussed the launch of Soundskool Music as well as the upcoming Madame Butterfly Opera and its impact on the Kingdom’s emerging arts and events scene.
Read more: E106: Lydet Pidor on Bridging Entrepreneurship and Technology Education in Cambodia
Gabi started the conversation recounting his early passion for music, shaped within a family of classical musicians and nurtured through formal education at the Royal College of Music in London. His initial endeavor in London involved launching a music agency at 23, organizing concerts and representing musicians. The business expanded into larger events and even catering before the 2008 financial crisis urged him to seek new horizons in Asia.
Reflecting on his move to Southeast Asia, commented, “There’s this halo issue with cities like London or New York, and comparing to somewhere like Phnom Penh seems far-fetched to some and not something you would necessarily recommend to friends or family. But my brother and I found our calling here.
Establishing Soundskool Music in Cambodia
Gabi and his brother ventured into Cambodia in 2011, establishing Soundskool Music. He reminisced about the initial struggles and then the unexpected strong success of sales from 2012 to 2015, an amazing feat in a market with a limited number of musical instruments after the civil war.
“Looking back, the key to growth is balancing passion with pragmatism. We made mistakes, but we always kept an eye on the cash flow, the lifeblood of any business,” Gabi stated. When queried about early mistakes, Gabi candidly shared, “Being right can often precede a fall. It’s vital to stay open to advice. Similarities between success and failure often boil down to cash flow management.”
Addressing retail challenges, Gabi underscored the delicate balance of operating as a foreign business in Cambodia, “You must navigate the local and historical context respectfully. Competing with local businesses is tough, but blending foreign innovation with local context is key.”
The complexities of Cambodian importation laws posed challenges, especially for foreign business owners. Gabi stressed the importance of compliance, which they managed effectively, thereby setting Soundskool Music apart with their online purchasing technology and innovative marketing strategies.
Gabi also touched on the critical role technology played in the company’s growth, stating, “In Cambodia’s emerging digital economy, ensuring we had a strong online presence coupled with a simple inventory list and payment gateway has been very important.”
Looking ahead, he revealed plans to reinitiate an anticipated franchise model in Vietnam – already in the pipeline pre-COVID and to offer teachers the chance to own part of the schools. “Our focus will be on expanding outside Cambodia in bigger markets while continuing to position ourselves as a high-end music retailer and music school brand in the region,” Gabi added.
Madame Butterfly Cambodia Production
The conversation then pivoted to the upcoming Madama Butterfly Opera scheduled for December 10th, 2023, at Phnom Penh’s 3000 seat Koh Pich Theatre. Gabi shared the extreme complexities of producing an opera in Cambodia, from the logistical to technical challenges.
To purchase a ticket for Madam Butterfly in Phnom Penh on December 10, 2023 click here.
“My involvement began when I was contacted by the well-known opera lover Prince Ravivaddhana Monipong Sisowath, and I jumped at the opportunity. It’s been a mammoth project, but it promises to be a pivotal moment for the arts in Cambodia,” said Gabi.
“We have also reserved around 800 seats for students to ensure we can provide them with an amazing experience and drive passion for future generations in the arts. In addition, we understand that providing a social aspect is key when marketing and selling tickets to such a new concept event in Cambodia, he added.
The podcast concluded with the Rising Giants traditional inter-personal questions, where Gabi shared his Italian tradition of cooking spaghetti late at night. Addressing misconceptions, he mentioned people often mistake his nationality due to his accent, which has been altered by years of living abroad.
The most valuable advice he has carried with him through his journey. “There’s no substitute for hard work. No matter your talent or intellect, the hours you put in truly matter.”
Through Gabi Faja’s story, we gain a glimpse into the tenacity and vision required to blend passion with business, especially in an emerging market like Cambodia. His efforts at Soundskool Music and his foray into opera production highlight the potential for cultural and entrepreneurial growth in the Kingdom.
