Digital Marketing Manager

Key Responsibilities:

1. Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing strategies to drive online growth and brand visibility.
2. PPC Campaign Management: Manage and optimize pay-per-click (PPC) campaigns across various platforms (Google Ads, Bing Ads, etc.) to maximize ROI and lead generation.
3. Content Creation: Produce engaging and high-quality content for various digital channels, including social media, email marketing, blog posts, and more.
4. Data Analysis: Utilize analytics tools to track and measure the performance of marketing campaigns. Use data insights to make informed decisions and optimize strategies for improved results.
5. Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance work environment.
6. Cross-Functional Collaboration: Collaborate with other teams, including sales, design, and product development, to align marketing efforts with overall company goals

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience as a Digital Marketing Manager or in a similar role, with a track record of successful digital marketing campaigns.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing.
• Strong analytical skills and proficiency in using data analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.
• Familiarity with marketing automation platforms and tools.
• Up-to-date with the latest digital marketing trends and best practices.
• Certification in Google Ads or other relevant digital marketing certifications is a plus.
• Fluency in English and Khmer is preferred to manage local and international markets.