As the Asia Pacific (AP) travel industry rebounds, travelers are increasingly seeking stress-free, memorable experiences that fit their budgets. To address this demand, Visa, the global leader in digital payments, has launched the exciting #TravelwithVisa campaign at Phnom Penh International Airport, a strategic hub for adventurous globetrotters.
Seamless Transactions and Peace of Mind for Travelers:
Featured prominently in the baggage claim section of Arrivals, the #TravelwithVisa campaign encourages globetrotters to explore Cambodia with confidence. By highlighting the security and ease of using Visa cards, the campaign empowers travelers to focus on creating lasting memories without worrying about payment hassles.
Read More: Visa Reinvents the Card, Unveils New Products for Digital Age
Strategic Partnership with IAAC Cambodia:
Visa partnered with IAAC Cambodia (International Airport Advertising Cambodia), the exclusive advertising operator for Cambodia Airports, to leverage the surge in post-pandemic travel interest and evolving traveler preferences. The campaign focuses on key travel intention themes in the AP region:
- Value-Driven Travel: Travelers are maximizing their trip investments by seeking the best deals and experiences.
- Cashless Preference: Cash transactions are declining, with a growing interest in contactless payments – a lasting impact of COVID-19.
- Holistic Wellbeing: AP consumers are prioritizing mental health and self-discovery during travel. They are also taking pre-trip precautions like vaccinations, travel insurance, and health research.
Reaching Travelers at the Perfect Moment:
“Airports are the ideal environment to deliver targeted messaging to frequent flyers,” says Jonathan Goldsmid, CEO of IAAC Cambodia. “Our Digital Arrivals Networks feature 12 strategically positioned HD screens on each baggage carousel, ensuring that your advertising message reaches passengers an average of five times as they wait for their luggage.”
About IAAC Cambodia:
Founded over 15 years ago, IAAC has launched innovative airport advertising programs in Cambodia, Cyprus, Malta, Croatia, and Hungary. With each new airport added to its portfolio, IAAC strengthens its extensive experience in airport advertising and solidifies its position as a leading OOH (Out-of-Home) player.
Website: www.airportadvertisingcambodia.com
LinkedIn: https://www.linkedin.com/company/airport-advertising-cambodia
About Visa:
Visa is a global leader in digital payments, facilitating transactions between consumers, businesses, financial institutions, and governments across more than 200 countries and territories. Our mission is to connect the world to enable individuals, businesses, and economies to thrive. Visa believes that everyone has the potential to benefit from the digital economy.
Website: https://www.visa.com.kh/
