Cambodia Investment Review
Accor, a leading global hotel operator, has unveiled its latest property, Novotel Phnom Penh BKK 1, in the heart of Phnom Penh’s vibrant Boeung Keng Kang 1 neighborhood. This marks Accor’s continued expansion in Cambodia, with Novotel Phnom Penh BKK 1 becoming the ninth Accor hotel in the country. The opening signifies Accor’s strategic push to capitalize on Cambodia’s growing tourism and hospitality market.
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Novotel Phnom Penh BKK 1 aims to attract both business and leisure travelers with its strategic location near key attractions such as Bassac Lane, Langka Lane, the Independence Monument, and Wat Langka, along with nearby shopping malls and office buildings. This positioning offers convenience and accessibility, enhancing the overall guest experience and making it an attractive option for various traveler segments.
Novotel Phnom Penh’s Competitive Pricing Strategy
A key aspect of Novotel Phnom Penh BKK 1’s business model is its competitive pricing strategy. Room rates start from $103 per night, with an additional $15 food and beverage credit per room per night. This introductory offer, valid until 31st August 2024, provides significant value and appeals to budget-conscious travelers seeking quality accommodation. Additionally, the hotel offers free accommodation and breakfast for up to two children under 16 years old staying in the same room, catering to families and making it an appealing choice for family vacations.
Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia, commented, “The opening of Novotel Phnom Penh BKK 1 marks a remarkable milestone as we proudly introduce the Novotel brand to the vibrant heart of Phnom Penh. This reaffirms our commitment to contributing to the growth of the hospitality and tourism industry in the flourishing Asian region. Cambodia holds immense growth potential, and we take pride in being a significant part of the country’s economic development. As the ninth Accor hotel in Cambodia, Novotel Phnom Penh BKK 1 exemplifies our confidence in the market’s boundless opportunities.”
The hotel’s business model focuses on offering comprehensive amenities that cater to the diverse needs of modern travelers. This includes a range of dining options, wellness facilities, and flexible meeting spaces, all designed to enhance the guest experience and drive repeat business. The hotel’s all-day dining restaurant, Makila, offers a Basque culinary journey, while the ground-floor bar, Kaixo, serves Basque-inspired cocktails and traditional Khmer desserts paired with tea. These dining options aim to provide unique and memorable experiences for guests, encouraging them to dine in-house.
Designed To Cater To Both Business & Leisure Travelers
For relaxation and wellness, Novotel Phnom Penh BKK 1 offers a swimming pool, a well-equipped fitness center In Balance by Novotel, and spa treatments at Bodia Spa. These facilities are designed to cater to both business and leisure travelers, providing opportunities for relaxation and rejuvenation. The Rosemary Pool Bar offers beverages and a healthy menu selection by the poolside, further enhancing the guest experience.
Julien A. Péchey, General Manager of Novotel Phnom Penh BKK 1, emphasized the hotel’s focus on delivering value and quality service. “We are thrilled to extend a warm welcome to our guests, introducing the Novotel experience to Phnom Penh for the first time. With signature offerings, travelers have an opportunity to take time to connect with family, friends, colleagues, and themselves in modern yet relaxed spaces. Our excellent location caters to both business and leisure travelers seeking a place to unwind.”
Novotel Phnom Penh BKK 1 is part of Accor’s ALL – Accor Live Limitless lifestyle loyalty program, which offers guests access to rewards, services, and experiences. This program aims to drive customer loyalty and repeat business by providing members with exclusive benefits and personalized services. Membership is free and can be accessed through the ALL website.
