Cambodia Investment Review
Phnom Penh’s media landscape hosted a new event of the year with the International Airport Advertising Corporation 2023 Appreciation Party at Amret Palace in Phnom Penh. The annual appreciation event, an inaugural addition to the media calendar, saw a gathering of more than 80 prominent industry leaders, signaling a pivotal shift in Cambodia’s airport advertising domain.
The poolside function encapsulated the essence of IAAC’s transformative year in the field of airport advertising. Guests were treated to an array of exquisite canapés, free-flowing drinks, and the mesmerizing performance by Intan Andriana, reflecting the high standards and commitment to excellence synonymous with IAAC.
Airport Advertising a Pivotal Advertising Medium
Jonathon Goldsmid, IAAC’s Chief Executive Officer, articulated the significance of the event, emphasizing its role in reflecting the organization’s broader ambitions. “Tonight’s celebration transcends mere acknowledgment of our past achievements. It is a reaffirmation of our core values and our strategic vision. We are not merely repositioning airport advertising within Cambodia; we are striving to ensure its recognition as a pivotal advertising medium within the national framework,” Goldsmid remarked.
Read more: Airports in Cambodia set to drastically increase capacity
Speaking to Cambodia Investment Review, Tom O’Sullivan, CEO of Realestate.com.kh, lauded IAAC’s impactful contributions over the previous year. He detailed how their partnership had significantly elevated his brand’s visibility. “The past twelve months have been a testament to IAAC’s exceptional service and its ability to amplify brand awareness effectively. Their approach has not only amplified our brand’s presence but also aligned perfectly with our strategic objectives,” O’Sullivan stated.
Katherine McLean, Executive Director of the International Business Chamber, spoke of the event’s value in fostering professional relationships. “This evening was a fantastic meeting point for professionals seeking meaningful collaborations. It has facilitated a platform where like-minded clients and partners can engage, reflecting on successful ventures and exploring future opportunities,” McLean observed.
Integrating Advanced Technology and Premium Quality
Since June 2022, IAAC’s trajectory has been marked by key milestones, beginning with its appointment as the exclusive advertising partner for Cambodia’s airports. This strategic move aimed at optimizing advertising revenue across Phnom Penh, Siem Reap, and Sihanoukville airports. In September 2022, IAAC embarked on a multimillion-dollar initiative to enhance the advertising assets at these airports, with a strong emphasis on integrating advanced technology and premium quality to create a compelling advertising environment.
By December 2022, IAAC had achieved a significant transformation of Phnom Penh Airport, gaining acclaim from brands within Cambodia and across Southeast Asia. This transformation focused on engaging with high net worth individuals and C-suite corporate executives, traditionally challenging demographics to reach through conventional advertising means.
IAAC Celebrates a Year of Significant Accomplishments
As 2023 draws to a close, IAAC celebrates a year of significant accomplishments. These include a doubling in the number of advertisers and establishing Phnom Penh International Airport as a crucial element in advertisers’ media plans. IAAC has also been instrumental in creating iconic digital media assets in Cambodia and innovating the packaging of these assets to allow brands more flexibility in targeting specific locations for short-term, high-impact campaigns.
The IAAC Appreciation Party at Amret Palace marks not just a celebratory occasion but a testament to the strides made by IAAC in reshaping Cambodia’s advertising landscape. It was a reflection of a year that saw not only the rise of IAAC in the advertising domain but also the setting of new benchmarks in media engagement and innovation, charting a course for a more dynamic and interconnected advertising future in Cambodia.
