Cambodia Investment Review
The Japan External Trade Organization (JETRO) and the Cambodia Development Resource Institute (CDRI) have taken a significant step in strengthening economic ties between Japan and ASEAN countries, particularly Cambodia. In a series of focus group discussions (FGDs), participants from various Cambodian private firms and associations shared valuable insights into the potential for enhanced collaboration in the areas of innovation and green sustainability.
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The FGDs, held in April 2023, commemorated the 50th anniversary of ASEAN-Japan Friendship and Cooperation and the 70th anniversary of diplomatic relations between Cambodia and Japan. Participants represented a wide array of organizations, including the Cambodia Chamber of Commerce, the Young Entrepreneurs Association of Cambodia (YEAC), the Cambodia Women Entrepreneurs Association, the Japan Alumni of Cambodia, the Textile, Apparel, Footwear & Travel Goods Association in Cambodia, the Cambodia Footwear Association, and Khmer Enterprise.
Drive economic growth and innovation
The first focus group concentrated on identifying best practices and opportunities for fostering innovation and entrepreneurship. Participants engaged in lively discussions about how Japan and ASEAN countries, particularly Cambodia, can work together to drive economic growth and innovation over the next half-century.
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The second focus group turned its attention to green industry and SME development in Cambodia, exploring the challenges and opportunities for collaborative growth in this crucial sector. The session brought together representatives from several green firms in Cambodia, highlighting the country’s commitment to environmentally sustainable practices.

During the FGDs, participants emphasized the importance of B2B relations and the role of government policies and regulations in facilitating successful co-creation between Japan and ASEAN countries. The need for greater access to information and potential Japanese partners was also highlighted as a critical factor for future collaboration.
Ensure a more inclusive and sustainable future
The outcomes of these FGDs will inform the ASEAN-Japan Economic Co-Creation Vision, a blueprint for mutually beneficial cooperation between the two regions. By incorporating Cambodian voices and perspectives, the Vision will ensure a more inclusive and sustainable future for all parties involved.
As Japan and Cambodia continue to forge stronger economic ties, the insights gathered from these discussions will play a pivotal role in shaping a greener, more innovative future for both countries and the wider ASEAN region. With a focus on B2B relations and sustainable development, the ASEAN-Japan Economic Co-Creation Vision is poised to drive lasting growth and prosperity for decades to come.