Cambodia Investment Review

Cellcard signs exclusive deal with AquariiBD to take corporate strategy and engagement to a new level

Cellcard signs exclusive deal with AquariiBD to take corporate strategy and engagement to a new level

Tom Starkey

Cellcard, Cambodia’s homegrown telecoms company, has penned an exclusive partnership with business strategy and development company, Aquarii BD Cambodia. 

The partnership will see Aquarii work closely with Cellcard’s enterprise and marketing teams to elevate the visibility of its corporate portfolio and capabilities, providing strategic industry insights, best practices, and creating opportunities to drive brand awareness and relevance across the local and international business segments. 

Cellcard CEO, Simon Perkins, said they are pleased to be taking the next step forward with Aquarii’s expertise on board.

“Since its early years, Cellcard has been closely associated with the working class, as a carrier of choice for businesses, and an enabler for SMEs. While we’ve identified youth as a growth segment for Cellcard, our corporate clients hold a substantial share of our customer base,” he said.

“Our initiatives to reinforce our corporate portfolio and strategy goes hand in hand with our partnership with Aquarii, who will be instrumental in the development and achievement of our business objectives towards this segment moving forward,” he added.

Providing exclusive visibility and endorsement

The partnership with Aquarii will also provide Cellcard with exclusive visibility and endorsement via Aquarii’s portal and among Aquarii’s diverse network of industry leaders, professionals, investors, and businesses. 

Speaking on the new partnership, AquariiBD CEO Michael Tan said both companies already share aligned business objectives, creating fertile ground for this partnership to grow new opportunities moving forward.

AquariiBD CEO Michael Tan and Cellcard CEO, Simon Perkins.

“We see synergy in Aquarii’s business approach and desired outcomes with the ambition of Cellcard, and look forward to a constructive and productive partnership to help enable Cellcard’s strategic plans for the future growth of the company, its services and the business community,” he said.

“As business advisory specialists in Cambodia, it is also a pleasure to work closely with a leading homegrown company who have been instrumental in the development of the telecoms sector in the Kingdom. We look forward to empowering Cellcard’s actions and exposure in the market which will continue hand-in-hand with Cambodia’s technological and economic progression,” he added.

Enterprise solutions to support businesses

Launched in 1997, Cellcard is Cambodia’s longest-serving and only 100% Cambodian-owned operator, reputed for its long history of first-to-market innovations, outstanding customer service and the fastest, most reliable mobile network. Considered as one of the biggest telco companies in Cambodia, Cellcard services over four million customers with nationwide coverage and an expansive dealer and distribution network.

Read more: Cellcard named Cambodia’s Fastest Mobile Network in 2023 Ookla Speedtest Award Report

The signing agreement took place at Cellcard Head Quarters in Phnom Penh.

A company statement said, “with a vision towards providing connectivity for all and enhancing the way customers live, work and play, Cellcard’s portfolio continues to expand to accommodate and build the esports and gaming community, provide digital entertainment services to address the need for real-time and on-demand content, and offer innovative and insightful enterprise solutions to support businesses.”

“Today, Cellcard stands as the most awarded operator in Cambodia with more than forty global and regional accolades,” it added.

Aquarii helps to connect businesses

Aquarii is a Business Strategy and Development company that helps to connect businesses, create opportunities and grow partnerships. We do so by leveraging on our free access online B2B platform and our network of partnerships with leading trusted industry service providers based on the principles of trust, credibility and integrity. 

Read more: Aquarii BD marks its 1st year with plans for platform refresh and expansion

A company statement read, “we help aggregate and provide a comprehensive range of services for businesses and investors that are considering establishing a business, investment or partnership in Cambodia. We also offer market insights; help formulate business strategies and strategic communication, and promote networking among the various business communities and personalities in the Kingdom.” 

“To that end, we aim to be the bridge or one of the go-to gateways to help foreign businesses and investors have a more informed perspective and an updated understanding of the Cambodian market, which has been overlooked by many as a destination for business and investment,” it added.

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