Cambodia Investment Review
Cambodia’s leading telecommunications company, Smart Axiata, has signed a memorandum of understanding to become the exclusive telecom partner of Campus, a lifestyle mobile application designed for students and universities.
Campus. is a product of Wonderpass, which offers e-ticketing solutions and digital ecosystems to provide young Cambodians with access to a range of community experiences and events.
The first phase of the partnership will focus on 25,000 students who are already connected to the Campus. by the Wonderpass program. This will include an emphasis on digital lifestyle, financial literacy and post-graduation foundations.
The partnership marks another milestone for Smart Axiata in terms of expanding and strengthening its connection with young Cambodians through direct access to universities.
Enjoy an abundance of benefits from two brands
Feiruz Ikhwan, Acting Chief Executive Officer of Smart Axiata, expressed his optimism about the partnership.
“As the pioneering digital lifestyle brand in Cambodia, we always look for new opportunities and partnerships to offer our customers greater value and exciting lifestyle innovations. We believe this partnership will allow our younger customers to enjoy an abundance of benefits from two brands who are eager to add more value to their digital lifestyle.”
Frederic H. Proulx, chairman of Wonderpass Technology and executive director of the Canadian Chamber of Commerce, said: “I see this partnership as the beginning of a long-standing relationship between two companies of the same mission to make lives better. Together, we will work to transform the digital lifestyle of Cambodian students across the country.”
Eventually be equipped with Smart self-service kiosks
The partnership will see the introduction of numerous benefits for the companies’ mutual customers. A Smart Axiata booth will be located on the university campus, initially being operated by standby staff, and will eventually be equipped with Smart self-service kiosks. Students subscribed to Smart will benefit from special offers from Smart through this partnership.
Current student subscribers using Campus. will be eligible to receive a special Smart@Home package offer, discounts on movie tickets, devices and accessories at Smart Shops and other benefits planned for the next phase of the partnership. Newly subscribed students will also receive one free SIM card in addition to these benefits.
A vibrant digital lifestyle brand, Smart has always put digitalization at the center of its business. With a vision to become Cambodia’s digital champion, the company firmly believes in improving digitalized processes for greater cost-effectiveness and efficiencies that will ultimately benefit customers in Cambodia.