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EFG signs agreement to bring 50 Thai tea brand KAMU KAMU locations to Cambodia and Laos

Cambodia Investment Review

EFG (Express Food Group), Cambodia’s leading F&B operator, and KAMU KAMU, a popular craft drink and tea brand from Thailand, signed an agreement that will see EFG bringing the KAMU KAMU brand to Cambodia and to Laos with first stores expected to open early 2023.

Cambodia Investment Review previously reported that EFG signed an agreement with the well-known international smoothie and juice brand Boost Juice to open and operate 20 stores in Cambodia as a ‘next step’ market.

To read more about EFG commits to open 20 Boost Juice stores in Cambodia within five years click here.

Adopting the original Japanese recipes, the brand strictly uses quality ingredients from top sources only. Well known for its wide array of craft drink and bubble tea selection, healthy fruit tea options and specialty drink like Raptor and Dino milo, KAMU KAMU has growth its fan base and outstanding reputation through offering many innovative new drinks and widely loved ‘Kamu San’.

According to the company the success is largely due to KAMU KAMU’s focus on the freshness of the ingredients, good taste, and the joy it brings to enabling the brand to grow up more than 150 outlets throughout Thailand and expanding worldwide to be the leading Chewable Tea Place to share the world’s taste of happiness.

EFG has a proved track record

Mr. Tinkrit Sintattasopon, Founder and CEO of Kamu Kamu said in a statement: “Our brand is built upon our passion in delivering happiness and inspiration through our craft drinks. Each drink is intended to light up our customers’ mood – one that everyone can enjoy daily, anytime, and anywhere.

“EFG has an impressive track record of expanding global brands in Southeast Asia market and we are confident that through this strategic partnership, we can continue to excite and offer our freshly made Chewable Tea to a growing customer base,” he added.

Cambodia is increasingly been seen as a ‘next step’ market with the nation’s rising incomes and its middle-class connection to international branded culture.

To read more about franchises in Cambodia click here.

Mr. Martin Darby, Managing Director of EFG Group and Mr. Tinkrit Sintattasopon, Founder and CEO of Kamu Kamu.

EFG operates The Pizza Company, Cambodia’s #1 pizza brand. The brand specializes in innovative pizzas, with chunky, wholesome, richer toppings than most western style pizzas.

The Pizza Company has defined what pizza means for Cambodian consumers and with over 50 restaurants, EFG is a significant franchisee of Minor Food Group.

EFG Cambodia’s other F&B brands include DQ®, Swensen’s, BarBQ Plaza, Krispy Kreme, The Coffee Club, Boost, Hungry (Delivery business), Eat Together (Chinese food), Bay Phum (Khmer food) and So Bento (Asian fusion).

50 stores planned in Cambodia and Laos

In Laos EFG also operates Texas Chicken brand. EFG has a track record for rolling out F&B brands via airports, gas stations, shopping malls and provincial cities operating in Poipet, Siem Reap, Battambang, Kampong Cham, Phnom Penh, Kampong Speu, Sihanoukville and in Laos Vientiane and Pakse.

Mr. Martin Darby, Managing Director of EFG Group commented: “We are delighted to partner with KAMU Tea, a brand with a strong commitment to quality and innovative products, memorable service, and a truly unique cool Japanese cartoon inspired personality.”

“We have ambitious plans to open 50 locations, within 5 years, across Cambodia and Laos, with first locations expected to open early 2023”.

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